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In the last post i did on the new FTC regulations, I went over how the new rules would affect endorsements. In this post, unwell go over the part that may affect bloggers more than anyone else, while it will still have repercussions for other web marketers too.

The second part of the new FTC laws that immediately is affecting internet marketers is the new obligation of notification of material connections. This needs you to fess up to any connection you have to the service that you are mentioning, be it that you flat out got paid to try it, you probably did it for free product, or if you just got a free trial. The huge difference is if you simply got the free trial because they were letting some people try it, or if they let you try it specifically as you would mention it in your blog. Heres the precise example that they give about blogging in the FTC Guidelines :

- A patron who regularly purchases a specific kind of dog food decides one day to get a new, costlier brand made my the same manufacturer. She writes in her personal blog the change in diet has made her dogs fur noticeably softer and shinier, and that in her opinion, the new food is definitely worth the extra money. This posting wouldn’t be deemed an endorsement under the Guides.

- Assume instead of purchase the dog food with her very own cash, the consumer gets it for free as the store typically tracks her purchases and its PC has generated a chit for a free trial of this new brand. Again, her posting would not be deemed an endorsement under the Guides.

- Assume now that the consumer joins an internet promotion program under which she intermittently receives diverse products about which she’ll write reviews if she wants to do so. If she receives a free bag of the new dog treats through this program, her positive review would be considered an endorsement under the Guides.

Keep reading the rest about New FTC Guidelines

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