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If you have ever tried to set up and design your own web site, then you will know that it’s quite simple to get a basic web site up and running, as there is lots of guidance out there. One of the hardest and most vital things is choosing which organisation to host your web site, unless you are a large organisation, you will not want to fork out for a dedicated server as they can be very costly. So what should you look for in a good web host for your organisation’s web site?

Initially, you should look for a hosting organisation that guarantees 99.9% up time, as you do not want your web site suddenly being unavailable as this may destroy any Online Marketing campaigns and also have a detrimental effect on your Search Engine Placement. The second most vital thing is to have an unlimited download limit, as you do not want your limit to be used up half way through the month, because you have had a lot of unexpected visitors, say because you have been running a campaign as part of your Online Marketing proposal. The other things you should be searching for in a web hosting package is a domain name, a few e-mail addresses, a large amount of storage, at least 500Mb, support for a database or two, support of cgi, php, java and perl scripts, and also a comprehensive help system. But how much should all this cost ? Not as much as you may think, about £100 annually.

Now you have a base to host your web site and a domain name, it is time to start building your web site. If you use a good software package with some wizards and page templates, you may have a web site up and running in no time at all. At this moment you should not rush the building of the web site as you could end up with a very a poor Search Engine Placement. So to stop this from being the case, you should go through the processes a Search Engine Optimization Company would do.

You should begin by analysing what keywords would be best to build into your web site, to get the maximum potential clients to your web site. There are a few tools provided by Google to help you select your keywords.

Now you have the keywords you want to build into your web site, it is time to start working these keywords into your web site. You should choose a few keywords per web page, and it is helpful to use ones that are associated with the webpage contents. These keywords will have to be featured across the entire webpage, ideally keywords should be present in the webpage name, title, and in the webpage text, and they should be in the headings and body of the text. You should be careful not to overdo it, and destroy the flow or scheme of the text. Also, you should build the keywords in to the names and “alt” text of all the pictures, photos and graphics on your web site pages.

Now comes the final part of optimising your web pages. You will need to write the meta tag information in the HTML code, and a reliable software package will have a wizard to make it simple. You should include the most important keyword for that page in the meta tag page description. In the meta tag keywords you should name all the keywords that you have optimised in to that web page.

Now you have optimised keywords into your web site you will need to promote your web site search engine ranking, by securing links to your web pages, so your Search Engine Placement is on the first page of results. This can be the most difficult thing to do, a reputable Search Engine Optimization Company will have its own way for securing valuable links, but as an individual the most you can do is low value reciprocal links. You can run an Online Marketing campaign that will essentially create links to your web site.

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