Is Higher Use Of Twitter Search A Worry for Those Concentrating On Advertising Via Conventional Search Engines?
New statistics produced recently show that 800 million search requests are made on Twitter every day. Is this something to be concerned|worried about for an organization that focuses is search based promotion on conventional search facilities? After all, searches made on Twitter are beyond the scope of search engine optimisation skills. However it is the type of search request that makes a difference, and search optimization can still be of value to your organisation.
The organisation with the most to gain from this increasing number of search requests is Twitter itself, as the company places sponsored responses at the top of its results pages. The increasing number of search requests is thus attracting more paid advertising and helping to finance the service. Nevertheless, Twitter must appreciate that sponsored results on its search listings must be prone to the same problem as paid references on conventional search facilities in that most new customers deliberately bypass sponsored results and trust the natural search engine positioning instead.
There are two other considerations from this increasing number of search requests. Twitter as a service has become more unstable, unable to cope with the increased demands on it. The second matter, and more important for a commercial organisation, is the nature of the searches being performed. The majority of search requests on Twitter are now for news of some form. It appears that Twitter is changing from being a social service to becoming an alternative source for news.
Much has been written by commentators in search marketing about the requirement to use the social services, but with Twitter changing its direction and Facebook losing active users, then keeping your organisation’s website well optimized for the conventional search facilities is still sensible and the social services not as significant as some would suggest. The conventional search facilities are still changing but the underlying nature of search does not. When a new consumer is thinking looking for some product or service, there is always a tendancy to go back to the trusted especially when the description for the action has become so ingrained in everyday speech that someone will “Google it”. Engaging a dedicated search optimization agency to improve the natural search engine positioning of the pages of your website will still be cost effective and have its continuing benefits.
The simple physical alterations that can arise from a primary search engine optimisation review will lead to a better experience for any site visitor whether he comes from a gateway in a social service or directly from a search engine. There are still many new customers for whom the search engine home page is their home page of choice, and will still use search queries even for sites for which they are regular visitors, so maintaining a good natural ranking for your pages using search optimization skills continues to pay dividends.
While the number of search requests made on Twitter continue to increase, it is obvious that most of these searches are for news feeds. For an organization supplying services, reaching a higher search engine positioning for your pages on aconventional search engine results page remains vital. search engine optimisation continues to be a vital marketing tool.
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