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As part of any successful Search Marketing strategycampaign, Website Optimization is now something that lots of webmasters are now engrossing over. Many webpage owners are using up countless hours tweaking and altering their websites, adding keyword rich material, and using up hours gaining back links, so that their webpage will obtain a high postioned Search Engine Placement. It is true that over 90% of all internet surfers use search engines to visit websites on a regular basis, but should web masters and webpage designers design and tweak websites for search engines, or for their visitors?

The solution to this query is that when you design a webpage, you are not aiming at internet search engine crawlers; you are aiming at people and human visitors. Hence, you should design a webpage for humans, not search engines. The whole purpose to build a webpage is so that you can get traffic. Without traffic, a webpage is worthless. No matter how many features and how functional your webpage is, without traffic, your design and functionality do not matter. Although search engines can help bring in traffic, websites that are designed for search engines are often not designed for human visitors and all the traffic that your webpage gets will be worthless. Visitors will visit and then soon leave your webpage and not return again. Return visitors are pivitol for the success of any webpage.

One good example of Website Optimization for search engines absolutely is that some webmasters tend to load tons of keywords into the Meta-Tags; this is a very bad practice and will get the web site. Also, this black hattactic does not benefit the users and it will definitely not help your webpage or your business as more often or not thepopular Search Engines take a very dim view of this type of tactic and will suspend you consequently.

Hence, when designing a webpage, one should design it for human visitors. If you have essays that are too keyword dense, the quality of the writing will not be as high as it should, and quite frankly, lots of of your visitors will be annoyed if you keep using words such as “mesothelioma” or “home insurance loan” to get your webpage a high listing Search Engine Placement for these terms. They will leave your webpage and most likely not return. If you build a webpage where content is created for people to read and is well composed, chances are you will get lots of return visitors who like the quality of the content you provide and come back frequently to read any new content you may have added. The more people that visit and link to your webpage, the more popular it well become and naturally it will achieve a high listing Search Engine Placement.

Also, rather than using up hours designing links for Search Marketing purposes, that time could be better spent on adding material to your webpage which would prompt more people to return to your webpage and stay at your webpage for a longer period of time. Remember when adding your features that you make them relevant to your keywords and make them interesting reading for your visitors that will entice them to ask for more facts or take action.

In conclusion, although using up a lot of time on Search Marketing and increasing your search engine grade in the short run, the visitors you get from your Website Optimization efforts will not be valuable as chances are they will not visit again. If you build your websites for people, your traffic will grow and search engine grade will rise naturally. Hence, the best way to design a successful webpage is to design it for people and allow your webpage to naturally move up search engine rankings.

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