Local Targeting For Making Money On The Internet
In this piece I’ll attempt to explain a strategy for making money online that nearly anybody can become involved with. It’s sort of a half-breed between making money online and earning offline. If you’re ready to put in the opening time consuming work to get the system going, you can finally hire someone to deal with the daily jobs while you get the profits.
There are countless methods to utilize this method. I will give you a general methodology that you can adapt in a way that works for you. The grounds is to make aweb site for any town of your choosing. Then, you create pages on the site that you eventually will get someone to sponsor. In general, the sponsor will be a local economy or individual that gives a service in the local city.
To get started you’ll pick an industry, for example ‘carpet cleaning’. Head to Google’s External Keyword Tool and type in ‘carpet cleaning’ to generate words and phrases that people use in the search websites that are similar. I am making a guess but you’ll probably generate a catalogue of phrases like : ‘rug cleaning’, ‘cleaning carpets’, ‘carpet cleaners’, ‘carpet cleaning service’, etc .
Put the list in a text file, 1 keyword on each line. Now you need to generate an inventory of words that apply to your designated town. Just use your head for this one if you know anything about the city. This list you’ll be using all of the time so keep it handy. Here’s an example list for the city Detroit : ‘detroit’, ‘detroit mi’, ‘detroit michigan’,'detroit usa’, ‘detroit michigan usa, and so on. Then think of some landmarks, perhaps : ‘ambassador bridge’, ‘renaissance center’, etc .
Now you need to join the keywords from each list together. You are going to need to create new longer tail keywords with your city words in front of your industry words, as well as in the back of them. Getting an inexpensive keyword pairing script would help here. You will finish up with a list like: ‘rug cleaning detroit’, ‘detroit rug cleaning’, ‘rug cleaner detroit mi’, and so on.
Now, you need to have an article written, or write one yourself, about carpet cleaning generally. Put it on a page on your internet site. Also, you’ll need to use the Google Tool again and put in your newly made list, the one with the words combined, and see which word out of all is searched most. Use that word to optimize the carpet cleaning page on your site. Now you want to do some bum marketing and other link building to drive traffic to that page. Install something like Google Analytics to determine which words are bringing traffic to the page.
When you see the traffic coming in, and people are using city plus industry related keyphrases mixed then you have an asset that people will pay to run adverts on. Keep building pages, keep promoting them, keep getting advertisers. Good luck to you.
Karen is a seasoned marketer who uses products like the phpbay pro, review site wordpress plugin and geo targeting wordpress script to make most of her online income.
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