The Age of the Internet Meets Your TV
Is there any doubt that the way we watch television is changing dramatically? In the past few years, it’s pretty clear that the way we consume TV entertainment is much different. Considering how many people are watching TV online, for example, TV executives wonder how the old business model of selling commercial time will stand up in this new environment.
Considering that the old model of paying top dollar for commercial time seems to be fading away – at least in part – new ideas and ways of marketing can bring small business professionals into the world of big-time advertising. Imagine being able to click on Ringcentral reviews in a menu during a business show downloaded from one of the cable networks. Would a small businessperson like to purchase a small ad on a webpage where a popular show is downloaded? These are just a few ideas with how TV executives are going to have to approach the new age of advertising in television.
Being able to get Ringcentral reviews at the click of your television remote is just one of the may ways that consumers can win in the new TV environment. Content on-demand is ultimately what consumers are clamoring for in the new world of television. The use of DVRs and Tivos increase year-by-year, in addition to services that allow for the instant downloading of shows. It’s clear that the day is near when video stores are quite rare, since most will download their movies instead of driving to rent them.
It seems that interactive viewing is the true future of television entertainment. It’s pretty clear that many TV executives didn’t think the day would be here so soon, but with 72% of viewers (according to a recent Harris poll) currently using their remotes to search for programs, download on-demand programming, and setting DVRs to record, time is of the essence to capitalize on these new habits. For consumers, the future looks bright for wide and expansive entertainment options. With a greater number of options, the more specialized and targeted the entertainment can be – not to mention the advertising!



