Improve Sales By Taking Into Account These Areas Of Marketing Concentration
Ben was ready to invest in the used equipment necessary for him to start his small printing venture. He had located an imagesetter to provide the best quality photo-reproduction printing applications for his custom t-shirt designs and he was researching whether he also needed screen platesetters as well but discovered it was not necessary to spend his resources for that type of machinery. Ben was eager to use the occasion of the presidential election year to produce many t-shirts with the faces of politicians as well as their many slogans printed on them. He knew this was a lucrative source during the election year as many people who are not usually drawn to wearing t-shirts with a message would be tempted to do so in order to express themselves politically. He bought the machine he needed and was happily surprised to find that he sold even more t-shirts than he anticipated during the election season. But he knew that he would have to find many other kinds of shirts to market for every day revenue and financial success. He decided to concentrate on these six areas of marketing opportunities:
1. Family and class reunions: This can be a very good group of people to interest in making a commemorative t-shirt to mark the occasion of a family reunion or a class reunion. A picture of everyone attending the event can be easily transferred onto the front of the shirt and the names can be listed on the back if desired. Chances are good for repeat business because what works for a five year reunion will also be appropriate for a 10 year, 20 year and so on.
2. Charity events: These shirts are wonderful for non-profit groups to pass out when someone is paying the fee to participate in for example a run for charity or a walk to draw attention to some illness or disease. Many people are proud to wear them after the event is over as a way of advertising their pet charity.
3. Custom employee shirts: Companies are finding out that it is wise to provide their employees with customized t-shirts that have the employee name on the front and perhaps the company logo on the back. This is low key advertising at its best and is an inexpensive way to get your company name out there to the public. It also is a simple way to have your employees identified as they are out making contacts for your company.
4. Sports teams: Whether it is a local high school sports team or cheerleading squad or perhaps a neighborhood team, it is great to provide the team with customized t-shirts.
5. Church groups: There are always opportunities for churches to order t-shirts to promote upcoming events or special ministry groups. Vacation Bible School will many times use special t-shirts to build interest among the children by having an intriguing picture regarding the theme for the year.
6. Customized t-shirts: A preferred slogan, musical group, a favorite saying, and lots of additional choices are at hand to anyone wanting to order a t-shirt. This has become a trendy way to express yourself without saying a word.
