MoreMoneyStreams.com

Us business people are always looking for new streams of revenue; particularly in a downturn. One easy source of new customers that you may not have considered before is to optimise your site for international visitors. By optimising your site in this way, you’re likely to bring a lot more customers (in possibly less competitive markets) to your offering.

In the world today, there are now fewer native english speakers than non-native ones.This means that there are a lot of visitors outside the English speaking world (UK, USA, Canada, Australia/New Zealand) who can already understand your site.

But don’t be fooled into thinking that it’s enough to put your site in front of them untouched. Their ability as speakers will vary wildly and shouldn’t be taken for granted.That means they may not understand everything you have to say in your sales pitch. Be sure to remove slang or jargon from your sales pages, and consider having them rewritten to suit an international audience.

Another way of approaching the problem might be to create a brand new, localised site that offers information tailored to the country you’re targetting. You could use this as an opportunity to demonstrate how important you think international relations with the target country are – include some information on what your company’s involvement with that country is.

To go even further, a site that is serious about attracting customers in other countries could opt for a full site translation. In order for this to be successful, each page will have to be translated by hand, which will almost certainly involve the services of a professional translator.

A possible compromise is to translate just part of the website – the core, or most imortant parts. Otherwise, an email marketing campaign in another language might be a slightly easier solution to implement and could also pay dividends.

AglobalWorld provides an customized calendar that can be customized and printed with your company name, logo and mission statement. It includes holidays of over 200 countries, which is bound to result in better international relations! Visit the site today.

Filed under: Publishing |