Promoting Your Website – What You Should Look At
Any website owner should be able to tell you how important good website promotion is, actually if you don’t know what you are doing very well then you can cause damage to your site. You shouldn’t use every single method of website promotion when you are just starting out because you might damage your sites chances. There are lots of common mistakes that people make when promoting websites and we’re going to look at five of them now…
No Spam - Sending out unsolicited email will attract nothing but hate to your business. If you’re not careful sending spam could see your site blacklisted at all the major ISPs. Everyone hates spam just as much as you and it’s doing nothing but destroying your reputation.
Submission - There are lots of people who will quite happily spend $20 to list their site on 100′s of search engines. There really are not even 100 search engines that you want your website to be on in the first place, and the other issue surrounding this, is the fact that most of these services will simply submit your URL to an auto-submitter, which can once again get you sand boxed, as the search engines take note of these kinds of services. It’s very easy for search engines to find out who has been using the submission services. But, if you must use submission services, your best bet then, is to find a genuine service (which will cost more), and you should always get documentation of everything that was done, including any and all email auto responses that the search engines send out.
Search engine submissions- Although there are lots of search engines on the internet very few of them are used regularly. There are only around 30 important search engines, and you should also try seeking out specialized directories which are suited to your site. If your site is about travel, then seek out directories related to travel then.
Yahoo submission - It’s very important to submit your site to Yahoo however this will be one of the hardest, humans read all of the submissions at Yahoo which means that you have to be very careful what you do. Make sure that the people see your site is a valuable resource for their visitors, and don’t rush your application.
Open for business - Unless your website is actually open for business, you have no business even trying to submit it! Check that the site is free from spelling errors and works properly before submission. By making sure you are completely ready for customers it will make it much easier to secure sales and inspire confidence.
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