Companies can choose a memorable 0845 number to ensure their business stands out

0845 numbers are the UK’s most popular business phone number. They have been around for over 13 years and therefore have a very high public awareness. This has been boosted recently by BT’s decision to make 0845 numbers free to call for 14 million of its customers who are on one of its call plans (Anytime/Evening and Weekend plans). This means a large proportion of consumers can call businesses without charge – which is obviously a great benefit for them to shout about.

0845 numbers are known as ‘non-geographic telephone numbers’; they do not have an area code that is linked to a company’s location and therefore makes a business appear national. Additionally 0845 numbers, like all non-geographic numbers, enable businesses to smarten up the way they deal with their calls with many smart call tools, known as ‘call management solutions’. Welcome messages (e.g. “Thanks for calling Company XYZ”) and caller options (e.g. “press 1 for sales, 2 for general enquiries..”) are popular because they enable businesses to deal with their callers more effectively and therefore answer more calls. Such call management solutions are all controlled online which means that companies don’t have to install any additional equipment or software.

Here are 6 more ways 0845 numbers are good for business:

1. Companies can choose a memorable 0845 number to ensure their business stands out.

2. Their customers get a low cost call from anywhere in the UK.

3. Businesses get a better response from their advertising (source: The Henley Centre).

4. Displays a strong commitment to customer care and enhances the professional image of the company.

5. Businesses can relocate without ever having to change their phone number.

6. People can market their company nationally (to receive more calls) and maintain a local identity.

Some 0845 numbers providers charge businesses for every call they receive to their number. However, If people are smart they can find an 0845 numbers supplier that gives them unlimited inbound calls to their 0845 number for a small, fixed monthly fee. This ensures they know exactly where they stand each month.

It is clear that 0845 numbers offer businesses many benefits and it’s for these reasons that they are so widely used. For companies wishing to offer their customers a free call at all times from a landline, then they might want to consider 0800 numbers, whilst the new 03 numbers offer mobile phone callers the best deal.

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