Using Video Marketing for Optimal Results
If you place an effective sales video on your website or sales page the majority of the time it will convert higher than if you don’t.
Skeptical, examine the list below:
• Infomercial – Think Orange Glo and the many fitness spots on cable television
• QVC review
• Direct Sales Pitch
• Parody Video
• Product Review Video
• Product Description/Features Video
For decades, billions of dollars have been generated via television infomercials, to prove the point. YouTube and other video sharing sites are, perhaps, an even more obvious example.
For best results, videos used for the purpose of sales pages or marketing should be no longer than four minutes, with a minimum of 30 seconds. The reason for this is that attention spans online are vert short, with a million different things competing for attention, so direct, memorable, yet to the point is crucial.
If your video seems like “marketing material” viewers may quickly become bored or skeptical. This is not a captive audience.
When you make a Our Video Marketing Course video for your sales page or blog, and it is not a content (learning) based video keep it short and try using the A-I-D-A or “AIDA” method.
That’s Attention, Interest, Desire, Action
An alternate way to look at it would be — Problem…Agitate…Solution. That is, raise a Problem that resonates with your market, Agitate the problem by pointing out how this problem affects your market, provide the Solution to the problem.
Ultimately, your business offers the solution that your market is know yearning for.
We focus on taking you step-by-step to simplify the process of writing scripts in Module 2 of Our Video Marketing Course.
Sometimes improptu videos will be most effective – if you look at the old Joe Sugarman “BluBlocker” sunglasses commercials, they’re product demonstrations with “man on the street” reaction shots. They include lots of people having fun and reacting with genuine surprise and integrity, so you don’t think for a moment you are being lied to.
A true master of his craft and copywriting, he is the pinnacle of how to create a massively successful advertising campaign/infomercial using direct marketing and merging that with video.
It comes down to this: Product demonstrations, coupled with proof and testimonials, you’ll see outstanding results. Just stay in tune with your brand, in touch with your prospects, and be honest.
Still think video is over your head? Our Video Marketing Course will show you how you can leverage video with out every actually showing your face on camera. Sound pretty easy…it should. That’s what Our Video Marketing Course is all about.
Visit QuickVideoMarketing.com/videoprofits.html for our free 40-page Video Marketing Report.



