Logo Price: What Amount Should You Fork Out For Your Logo
Exactly how much you should fork out for a custom logo design would rely on a few factors. A quick internet survey will show that logo prices range from $50 to $50,000 depending on who you employ.
There is a legitimate reason for the huge difference logo prices. A $50,000 logo price tag would actually be part of a whole branding campaign strategy custom designed by branding consultants. The campaign cost per se might probably reach seven figures.
This kind of package is more suited to Fortune 500 companies who can easily afford such a colossal fee. Branding campaigns like this are the reason for the worldwide recognition of Nike’s Swoosh logo. Big multinationals like Nike spend millions yearly on branding and rebranding projects.
Not surprisingly, a large number of businesses are not able to afford the expert services of branding consultants. A more viable means would be to engage logo designers. The logo design rates from those designers are in the area of $1000 to $2000 per logo design. A large amount of their time is used up researching the company, its industry and its historic. Since all this consumes valuable time and time is money, they thus have to charge for it. This kind of service is ideal for those who prefer to speak at length to designers and are in no rush to receive their designs.
Yet nonetheless, many businesses may still find that a logo price of $1000 is still more than they can afford. Consequently, many taken to the internet searching for more affordable alternatives.
Online logo designers charge the least for their talents. At logo prices of $50 to $500 per logo, their logo design rates are undoubtedly the lowest available. The reason for the low logo price is rather simple. There is no confusing design process, no over written proposals and no 200 page rationale explaining why they chose orange instead of purple.
In addition to lower logo design rates, clients can look forward to faster turnaround times as well.
Sadly, it is not all smooth sailing. Not all online logo design agencies afford you the same value for money services so it is important to read the terms and conditions. A small number of low price design companies have a tendency to limit the number of revisions allowed. They would definitely offer low logo design rates but they will charge for revisions. Sneaky way of making money indeed.
Watch out for designers who provide low resolution file formats which are not suitable for print. Be certain that the logo price includes hi-rez final file formats. You would likely need them if you want to print letterheads or marketing collateral in the future.
Besides that, be sure your logos can be trademarked. Many customers find themselves in a spot when they find out their logo is not fully unique due to use of a public domain clip art. And this can have a negative affect on their intention to have their logo trademarked.
Rex Hunter has been in PR and advertising for over a 10 years. He has written and co-written many articles on branding for small businesses where he shares his thoughts on logo price, internet marketing strategies and best products to market on the internet.
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