Would You Purchase Backlinks? The Position of Backlinks in SEO
Backlinks are the hot topic of discussion these days. Plenty of people believe that backlinks are outmoded and does not influence search results any more. But contrary to these many views, backlinks remain an extremely, extraordinarily valuable commodity for search engine giants like Google and Msn. Of course, the computer geeks at Google and Msn have changed their algorithms several times over, but that does not mean the idea of backlinks has been eliminated from their algorithms. Backlinks connect different sites on the net in pretty much the same way the in a spider’s web connect to all the other threads. As a result of this, all the sites on the net are interconnected directly or indirectly by backlinks.
Definition
So what’s a backlink? Backlinks could be defined as “hypertext links indicating a particular domain name”. In more technical terms, any link which is received by one web node, from another web node is known as a backlink. Backlinks might also be referred to as “Incoming links”, “Inbound links” or simply, “Inlinks”.
Functions of Backlinks
So what’s the basic function of backlinks? Well-liked search engines take under account all the backlinks that point to a particular site. However, backlinks could be of two types, natural and those built by the web director. Natural backlinks, or those backlinks which are on-topic are more valuable.
Sites naturally connect to other sites, for announcement purposes if there’s no incentive provided by search engines. This is understood as an on-topic backlink and is valued much more by search engine backlinks than links which are there simply for the sake of having backlinks.
Therefore, this teaches web designers to focus on the users. Of course, search engines play a big role in web page designing, but the lesson learnt from here is that concrete material, formatted in an enticing way must be supplied in the site and, as a result of this, the site draws a greater number of people.
The basic system of a search engine like Google, is to count all the existing backlinks, leading to a site and ranking them according to their pertinence or relevance to the topic and then assigning them their PR or PageRank to the site in question. So the bigger number of relevant backlinks to a website, the better or higher their ranking. Thus , web sites employ SEO in order to extend the amount of backlinks which connect to their site.
But one must keep in mind, that these backlinks must be from correct web sites which have relevancy to the topic and more importantly, have a high PR. This, naturally will generate a greater number of visitors to the website which the link leads to. Another crucial factor to be taken into account is the anchor text for a backlink. The anchor text may be defined as the text material which labels the hyperlink which links back to the original site.
Therefore, regardless of the continuing debate, backlinks to play a big part in Search Engine optimization and though it may be long, it is an age old formula to get desired results.
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What is success? To laugh often and much; To win the respect of intelligent people and the affection of children; To earn the appreciation of honest critics and endure the betrayal of false friends; To appreciate beauty; To find the best in others; To leave the world a bit better, whether by a healthy child, a garden patch or a redeemed social condition; To know even one life has breathed easier because you have lived; That is to have succeeded.
- Ralph Waldo Emerson



