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Search Engine Page ranking algorithms
A search engine’s main job is to provide results which most satisfy a user’s query. If they present a result that the user visits and doesn’t agree that the document is about their query, there is a very good chance that the user may not use that search engine again. The Adword SEO

Most search engines pay no attention at all to the Meta description tags. Meta description and keyword tags are hidden attributes that you can add to the front of your document which are supposed to annotate and describe the document. Since the users will never see this information, they will be disappointed if you stick in invalid keywords or fail to keep the description in line with the document’s contents which usually is the case.

Most Search Engine page ranking algorithms rank pages based on the following aspects:
? Content of the website
? Representation of content, keywords, and links on websites
? Location and number of inward and outward links on websites
? Relevancy of search terms as compared to the websites
Given below is a brief description of the page ranking algorithms of some of the most popular search engines.
Google

You can submit your site to Google using http://www.google.com/addurl.html. Submitting your site will only make Google aware that your page exists; it is quite possible that your pages may get crawled even if you have not submitted. It is advisable to submit the home page and some inside pages. Inside pages are added to the submission, just in case the home page is found too slow to load or crawl. The pages that are submitted should link to the rest of the pages. Google indexes the full text that is visible on any page that it crawls. It generally does not index the metatags – keywords or descriptions.

When Google lists your page in the search results, the description that is displayed is the extract of text that is around the first line where the search word appears on the page. It may thus be a good idea to write a good description of the page and build it around the most likely search term(s) and place that near the top of your page. You should remember that one sure way of getting your site listed and indexed is if there are several links that point to your site and such links appear on web pages that in turn have several other links pointing to them. The term ‘link popularity’ is used for this. It analyzes links of the pages that it has visited and this ‘link analysis’ helps to determine the ranking of the page.

Google uses a proprietary PageRank algorithm for determining relevance and ranking of pages in the search results. Location and frequency of the search term on your web page are no doubt factors in ranking; however off the page factors such as link analysis are more important. Generally, Google provides search results based on relevancy, meaning that it returns a list of pages ranked by the number of other Web pages linking to each page, as well as other mathematical algorithms

Yahoo

Yahoo offers a human powered directory and visitors are offered the results from this directory. The directory is supplemented by web page index created by crawling. Yahoo currently uses Google for its crawler indexing. The directory is an important channel in the area of search engine marketing. It is popular and is used extensively by people to locate sources of information. Moreover the directory is a valuable boost to your site for crawling and ranking in other search engines, as the directory provides a high quality link to your web site.

When a visitor is looking for information or relevant sites, he/she could either browse through the hierarchy of directories and sub directories or search for an appropriate directory through a search interface. As your site can be listed in just one category, generally, the choice of category is an important step. Choose the top category that your target visitor who is making a search may select out of the different categories offered to him/her.

Select your target keywords and find out which categories relate to those keywords. For submission of non-commercial sites also the Yahoo Express submission is recommended rather than the Standard submission option.

Listing of your site on the results page in your chosen category is in two possible sections (for most categories). One section is called Most Popular Sites and this is on top, while the remaining listing is Alphabetical in the second section on the page.

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Should you be selling a product or a service?

The Internet is primarily used to communicate, entertain, educate and research. It is thus no wonder that nonperishable, information-intensive products – including computers and software, books, travel, consumer electronics, magazine subscriptions – are the most popular online products at present. Content-rich sites, subscription-based sites to advertiser-supported sites focusing on a wide range of topics, have been sprouting all over the Internet. The Google Adword Recommended SEO

Services such as hotel reservation, air travel and investments have successfully translated themselves to the Internet.

Unique services such as Online driving schools have been prospering. Some states in the US have set up online payment sites for Government services. Residents of a state can log on to a common site to pay all bills and other expenses, such as parking tickets to the local/County courts.

However, all kinds of services cannot be run entirely on the Internet. The Internet is less effective when face-to-face selling is needed to close a deal. The Internet can give lots of preliminary information that’s useful in setting the scene for the closing. But the actual closing takes place offline – i.e., not on the Internet.

Products can also be marketed and sold successfully on the Internet. The kinds of products and services that sell best on the Internet are those that take advantage of the convenience of the Net. Remember that convenience is the primary reason why consumers flock to the Internet in the first place. People can shop any hour of the day at any site. They can avoid crowded stores, irritating sales clerks, and even avoid pickpockets.

Offbeat or unusual products and services often attract online attention and sell strongly. You would generally not try to sell items people can get at the corner store. Thus, few toothbrushes are sold on the Net; the same thing with daily food and beverage purchases. But special cheeses, rare cigars, Turkish plates, long-aged wines, even diamonds, can and do sell on the Net.

Most products sold by catalog and mail order also sell well on the Net. However, people tend to buy only those products that could be shipped at a reasonable price. Higher shipping costs diminish the price competitiveness of online products and turns-off a lot of potential buyers. In fact, high shipping costs is the primary factor that discourages people from buying online more than any other single reason. An Ernst and Young report shows that 53 percent of online shoppers are concerned with shipping costs that are too high, compared to only 19 percent who are concerned with credit cards being stolen.

As an online merchant, you have to work out the advantages as well as disadvantages of selling either products or services. However, in the recent past, online services have known to flourish. Nevertheless, if you chose to sell products you need to rethink your product offering if the total costs of the product and the shipping are higher than what is offered elsewhere. The Google Adword Recommended SEO Guide

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Buying Advertising and Keeping Customers! The SEO Earning Revenue

In my experience, search engines and directories are the easiest and probably the most effective methods to bring users to a site. But it’s never a good idea to use one tactic exclusively. In this chapter we’re going to look at three other methods: banners, text links and classified ads.
Banners The SEO Earning Guide

When the Web first started, banners were all the rage. Today, they’re pretty much passé. They’re no longer a novelty and unless they’re super-clever, users pretty much ignore them. Conversion rates have dropped through the floor and many advertisers have found other ways to push their products.

And yet, every website still contains a whopping great banner ad splashed along the top or running up the side. In part, that’s because they’ve become more sophisticated with better targeting and improved graphics. But in practice, banner ads tend to be used for one of two reasons: as a method of gaining/ giving users through an affiliate program; or as a way of generating revenue—or traffic—through paid advertising.

Both these methods work to some extent, but the key is always to make sure the economics make sense. We’ll look closely at the math in this chapter, but before we go on to talk about the math of banner ads—and how to tell whether your banner campaign is worthwhile—let’s just take a look at the terms involved. You’re going to see these words whenever you join an affiliate program or take part in any other kind of online marketing scheme. You should definitely be familiar with them.
Banner Glossary

• Banner Ad — A graphic ad linked to an advertiser’s website. These usually run across the top of the page but can also run up the page (“skyscrapers”). Banners are usually limited by size.
• Banner Views —The number of times a banner is seen by users. This is usually the same as “page views,” but counts the number of times the banner is actually downloaded rather than the number of times the page is downloaded. Some users click away before the banner finishes loading.
• Clicks/ Click Throughs — Banners are operated by clicking the cursor over them. Not too surprisingly these responses are called “clicks” or “click throughs.”
• Click Through Rate (CTR) — The percentage of users who see the banner and click on it.
• Conversion Rate —The percentage of people who visit your site and actually give you money. The higher the better!
• Cookies — Small files placed on a user’s computer. They’re used for all sorts of reasons and by all sorts of sites. Banner ads use them to make sure the user hasn’t seen the banner recently, which banner brought them to the advertiser’s site, and even which adverts they’ve seen recently.

• CPM — “Cost Per Mille.” The amount you pay for every thousand times a banner is shown—the usual way of charging for banners.
• Hits — The number of times a server receives a request for a Web page or an image. Not a great way to measure interest. One page can have lots of images and get lots of hits, even if it’s only seen once. Often, people will say “hits” when they really mean “page views” or “impressions.”
• Page Impressions or Page Views —The number of times a Web page has been requested by the server. Much more accurate than hits: each view is a potential customer looking at a page of your site. But not necessarily a different customer…
• Unique Users — The people who download a Web page, counted by IP address. You want to bring lots of users to your site so that you can create a broad customer base. The same user clicking on a banner a dozen times could cost you money without increasing your sales. Most reputable sites will check the IP address of the person clicking on a link and only count it once in a 24-hour period. If a site doesn’t do this, don’t advertise with them.

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Tracking your sales The Google Adword

Like any business, it is absolutely vital to track and maintain your sales records. You should know every month your income and expenditure. This would give you a good idea of which products are in demand and which ones are not.

There are many ways to keep track of your sales. Using orthodox methods such as keeping a paper journal is time consuming. Simple spreadsheet programs as well as basic accounting software are available at no or minimum costs. However, it is advisable to install advanced accounting software such as QuickBooks, Quicken, or Microsoft Money.

Such advanced programs save you time by sorting your register transactions by date, transaction amount, document number (e.g. check number), order entered, or cleared status. The tracking feature included in such software tracks, by user, changes made to each transaction. Daily, weekly, monthly as well as yearly sales reports can be generated with a few clicks. These reports help you analyze the sales of each and every product. Logs and reports can be generated to keep track of all your customers.
Building credibility and maintaining it

Finally, make sure that you build trust and credibility for your business. We discussed earlier the importance of credibility. Credibility is a key ingredient for any successful business venture. Building and enhancing the credibility of the products and services you offer is an ongoing and full-time effort.

Why not make sure the web site you use works as hard as you do to establish credibility? Let’s look at elements that can be built into a well-designed web site to enhance credibility in the eyes of your potential customers.

Offer a Guarantee

Nothing beats a solid, believable guarantee for building credibility online. It may be hard to believe but buying via the Internet is still unfamiliar, and uncomfortable, territory for the majority of people. It is up to you, the business owner, to put their minds at ease. One way to do this would be to offer an unconditional, 100% money back guarantee. By assuming all of the risk, you will earn instant credibility points with most potential customers.

Provide Contact Information

Even the best guarantee won’t help establish credibility if the potential customer cannot contact you. Post accurate contact information on your web site and make it easy to find. Provide as many methods of contact as possible; do not simply post a link to an email address. For maximum credibility, post the complete mailing address, phone number (preferably a toll free number), and email addresses for customers to use if they feel the need to contact you.

Provide a Brief Bio

Familiarity is one of the most effective tools for building credibility on the Internet. How do you establish familiarity in a faceless, impersonal medium like the Internet? Simple, tell people about yourself. Post a page that provides a thumbnail sketch that describes who you are. Be sure to include personal data as well as professional credentials. Place your photo on the page so people can put a face with your name. Creating familiarity will impart another level of credibility for you and, by extension, for the product you represent.

In this chapter, we looked at how you can build your website and explained what it should contain. We also discussed some of the ways you can generate traffic and even told you about a fantastic way to make buckets of cash for a nickel investment. And we’re only getting started! In the next chapter, we’re going to look more closely at some of the popular and successful Internet business ideas. Free the Google Adword Earning

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Traffic Python is a new site that says it guarantees more CONVERTING web visitors and online promotion with very little effort or cost. So I decided to put it to the test…

My first impression was the site looks professional and orderly, with an attractive look and feel. It is easy to read and comprehend. Joining the site was easy and painless–they do offer 2 upgrade options but they are not required to gain the benefits.

The Members Area is very well laid out and intuitive–I could figure out what to do after only a few minutes and was able to get up and running in less than 5 minutes. Inside the site, you create links and ads–the links you just enter any URL links you use into the generator and it transforms them into “Traffic Python” links. You create ads for anything you want to promote using the Traffic Python Ad Generator, which is very easy to use. You can create as many links and as many ads as you like. And they are organized in a logical way–links are displayed in the order you create them but also your 5 most recent links appear on the main page for quick reference. Also, since the link generator is the tool you’ll use most, it is also right at the top of the main page when you login. Very smart!

After you’ve produced at least 1 link and 1 ad you can start to generate traffic. Just use and promote the new Traffic Python link instead of the original source link you had. Every time the Traffic Python link is clicked, the page loads followed by a cool slide-up ad window at the bottom. It displays an ad PLUS an image with your affiliate link that goes back to Traffic Python. So if anyone clicks the Traffic Python image they see the site, and if they signup they become your referral. It’s a great viral feature because you can build referrals without even trying to just by using the site.

Now every time the ad window displays (your Traffic Python links get clicked) you earn credits that get YOUR ad displayed in the ad windows when other members’ links get clicked. So the more clicks, the more times your ads get displayed.

And this works virally–meaning as you create referrals into Traffic Python (either by promoting it or just using it and visitors click the Traffic Python image on the ad window to join) you also earn ad credits on THEIR link clicks. And this works up to 5 levels deep. So you can create a gigantic amount of free ad views and web traffic by referring others to Traffic Python also.

I didn’t get to test the full result of a big downline yet (I just got the tool) but I can tell you the rest of the site works precisely as stated–my links got clicked, I earned credits, and my ads got displayed. Traffic Python even tracked my results so I know how many clicks and how many ad displays. That was an impressive unadvertised extra feature.

There is one more advantage and aspect which might be the best of them all–downline emailing. You can email your downline with offers, promotions, or whatever you like, and here is where Traffic Python really shines. They took time to make the emailing often enough that it’s valuable as a user, but no so often that it’s a burden to your downline. But the best part about this feature (and actually the credit earning too) is that it tells you exactly how long until you can mail again. Now THAT’s cool.

In general I have to say I am impressed with Traffic Python. It is simple yet powerful, and delivers on its promises. I highly recommend Traffic Python to anyone who wants to increase traffic and advertising.

See the Traffic Python Video and join here: traffic python

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The offline market is a very tough market arena. There are just so many competitions out there and it requires serious financial support to set up a business. That is why more and more people are beginning to enter the online arena. Internet businesses are the hottest kinds of venture available today. Although the market environment may be virtual, the rewards are actually real.

Kinds of Online Businesses

In an online market venture, you don’t have to own fancy engraved business card holder or any business card for that matter. Everything people need to contact you is provided on your website. From telephone number to e-mail address and even mailing address, many would find it easy to find you. So, just what kind of business can you try through the Internet?

Affiliate marketing is one of these businesses. It provides you the chance to earn commission each time you sell another company’s product. It is like network marketing but with slight differences. In network marketing, you can build a residual income while enjoying working with others. You can create downlines to help you gain more commissions.

Another good online business is blogging. Most people who enjoy writing gain success through writing blog articles online. The main source of income with blogging is through advertisement. As your blog gains popularity, the more people would visit your site. More people only mean more advertisers and definitely more money.

Starting Your Business

The Internet market is not without its competition. The first thing you need to do, after choosing the right kind of business you want to enter, is to perform some keyword research. Go to a search engine and type in keywords that are related to your business. Once the results are shown, look at the top 10 sites listed and analyze them carefully; they are your competitors.

The next step is to create your own website. This would serve as the base for your business where people can actually see what products or services you are selling. It provides a way for prospects to esaily buy your offers. Additionally, your website can increase your Internet visibility and develop your online reputation.

Promoting Your Business

Any kind of business should be promoted otherwise, how else will you earn money? Promoting an Internet business doesn’t require you to give out contact details from your metal business card case or Business Card Wallet. It is a bit more hands-on and complex for beginners.

One way to promote your online business is to look for website listings. There might be websites that promote your local town or city and this can be a great platform from which you can advertise your business on. You can also look for online business listing websites. Sometimes, there are websites that offer specific businesses a way to promote their business by allowing them to post about their business on the website.

Remember that promoting your Internet business is as important as setting it up. People would not even know your business exists without the proper advertising methods. Don’t forget to apply your resourcefulness and creativity in finding a way to make your business known.

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Many hardships can arise when you consider opening your own business. You have to know how to get a monetary advance, where your storefront is going to be, how to market your business effectively and so much more. While some businesses can manage only opening an online store, companies such as carpet and area rug businesses find that they need to manage a storefront as well since so many people prefer touching their potential flooring and seeing the available options before they make a purchase. While this can be disheartening for a small business owner, perhaps one of the biggest obstacles that a flooring company faces is adequately advertising their business.

A majority of small carpet companies do not have millions of marketing dollars to use in order to advertise their company. This leaves public programming, small local television, and late night television as the only televised advertising options. The issue here is the modest audience that you will approach in these venues. Often when your commercials come on during this timeframe, your business will not even be open, which limits your immediate response to your ad. Regardless of what time of day or what station you advertise on, you are going to have to have a considerable amount of money to advertise this way, some for the development of the commercial and the rest for paying the station that runs your commercial.

Other traditional means of advertising are magazines, newspapers, and billboards. While these kinds of media are much less costly than marketing on television, they are still very expensive options. A week-long area rugs ad in a large circulating newspaper or magazine will cost several thousand dollars a week for advertising space, more if you want a larger ad or color in your ad. For a carpet and flooring small business, these kinds of expenses are simply not a likely option; the solution is not very high end either, many companies resort to advertising in a penny saver paper or with fliers, again limiting the effective audience reached.

Of course, there is a less used method of advertising that small carpet companies can use and that is the Internet. The Internet has made it a likely option for small business owners of many brands to launch inexpensive campaigns. However, there is a small caveat; you have to know how to conduct online marketing. As nice as it might be to assume that by typing in a few words into a form you can generate business for your flooring company, the truth is that there is training needed in order to do this effectively. This is possible to do for little fee, but it is going to take some commitment and you are going to have to give yourself a learning curve as well.

Times are tough right now and many businesses are crumbling under the economic pressure. Carpet businesses are feeling the pressure because flooring is often considered an unnecessary cost rather than a necessity. Small businesses are especially feeling the strain of a tough economy and one fundamental to survival is simply to seek out the most effective and inexpensive way of marketing your flooring company and tighten the belt until this economic crisis passes.

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