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There is no mystery to usability. It simply involves creating a site, The PPC Money Parking which is accessible to the majority of people, is easy to use and get around and delivers on its promises. You can have a site that meets the most important standards of usability by planning it well and always keeping the end user in mind. Remember that web sites should not be designed for their owners – they should be designed for their users.

Problems with usability could be said to stem from just two sources: the site itself and the user. In fact the site is always at fault; if a user, however experienced or inexperienced, has problems navigating, getting information or understanding the site.

While websites have become far more complex, web users have become less rather than more experienced as more and more people go online. It is a mistake to think that the majority of users will be web or even computer savvy and will understand subtle clues about content. Most will not.
Defining a Usable Site

A usable site will:
? Help users achieve a goal, usually to find something, such as information, or obtain something, such as a book.
? Make it easy for them to achieve that goal
? Make it possible to achieve the goal quickly
? Make achieving that goal a pleasant experience

A site will be generally usable if:
? The content is good and relevant
? The content is easy to find
? The content can be found quickly
? The page is pleasant to look at and cleanly designed
Good Content

A site with good content, regardless of its subject, is one that provides products or information that is useful or beneficial to users. A good usable site will make it clear what information or content is available and at what price AND what is not available. A good usable site should define clearly all subscription packages offered.
Ease of Access to Information

Good navigation, precise location indicators, secondary navigation, clear linked text and a well organized structure all contribute to making information easy to find for a wide range of different users. This is discussed earlier.

Bearing in mind that many users are inexperienced, it may be necessary to include explanations of things you consider self-explanatory. For example, an inexperienced user may need an explanation of how to use a drop down menu.
Quick Access to Information

This is the aim of the majority of web users. It can be broken into two important aspects:

Speed of page loading

This requires, in particular, attention to images to ensure they are properly optimized and do not excessively delay load time. It may also mean breaking up long articles and ensuring that important content is at the top of the page where it will load first.

Speed of Access to content

This is where the much-vaunted 3-click rule comes in – no important content should be more than 3 clicks from the home page. Some standards even say that it should be no more than two clicks.

One helpful way to speed access to content is to consider each type of user, select the content that they are most likely to be interested in and create links from the home page to one piece of content for each group. This will get them quickly to the appropriate part of the site. Free the PPC Money Parking

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The first strategy to make money on the internet is building a list.

This strategy is the most important step to continue to make money long term. If you do not already have some type of autoreponder system you need to get one. Don’t be cheap here either because your entire business will hinge on this one piece of software.

You can build your list many different ways. You can buy leads from reputable list building companies and get them into your autoresponder. Most good list building companies will have an option to send an email to your autoresponder so you don’t have to manually input the lead’s information.

Another effective way of building your list is from the traffic that visits your website. This step, which is probably the most effective, does require you to have a website in order to implement an opt-in list form. Of course if your Affiliate program does offer a list management service then you can send traffic to the affiliate URL, but I don’t recommend it as you will usually not be able to email the entire list with special offers.

To make the most of your opt-in form and get the most signups, you should place it in your sales page text. It should be strategically located in the sales text after you present a problem. The title of your autoresponder email series should address the problem by offering a solution. In the example below we will assume that I am selling a hosting package and I want opt-in subscribers to my email course for back-end sales.

Example: You can use the pre-built websites or build your own. Many people think that building a website is hard, but it is really easy.

The second strategy to making money from home is driving traffic to your website.

When I say traffic, I don’t just mean any old traffic, I mean targeted traffic, people who are motivated and ready to buy can and will make you money. You can use programs and techniques such as Google Adwords, blogging, article writing and linking to drive targeted traffic to your website. Google Adwords is a resource offered by Google in which you can pay for your site to be show when certain keywords are queried in their search engine.

The secret to using Adwords is not to bid high on popular keywords. Instead, what you do is find similar keywords that still describe your website, but are used much less frequent. These keywords will cost much less to bid on and will allow you to spread your money out over many different keywords, getting the most bang for your buck.

Blogging is another great way to drive targeted traffic to your website. To get the most out of this technique the blog should be hosted on the same website as the sales page witch links to your affiliate program. Once its setup all you have to do is fill your blog with good quality content.

I recommend writing your own content which specifically relates to your affiliate program and or products. Once you have some content you will need to submit your RSS feed to the as many blog search engines as you can. This will put your blog out there for other webmasters to use as content feeds on their websites.

This win-win situation allows webmasters to have quality content on their website, which increases the value of that website while driving targeted traffic directly to you.

This is done by the URL link that you conveniently placed under your name after the blog was written. That means that your link is on a blog feed that is on thousands of websites. Not only do people click those links but Google sees these links pointing back to you and thinks that you’re popular and you are rewarded with a higher page rank.

Article writing is basically the same as blogging except the information in an article will need to have more useful content and be peppered with keywords that the webmasters are looking for. After completing your article you will submit (syndicate) it to content sites as opposed to blog search engines.

Content sites are places where webmasters go to find specific content to offer their readers. If you are a good writer you may at some point build up a name for yourself and finagle a deal with a webmaster to write exclusives for his site. His readers get great exclusive content and you get highly motivated targeted traffic.

Linking is perhaps the most widely used form of increasing traffic and page rank. However, if done incorrectly you could end up hurting your Google page rank and ultimately loosing potential buyers. You will need your own website for this technique as you will need a ‘links’ page to place your reciprocal links on.

Many people go and submit their URL links to link farms in an attempt to trick Google into giving them a better page rank. This does NOT work; in fact Google has been known to penalize websites for engaging in these activities.

The secret to linking is to find websites in your niche market which have a Google page rank of 4 or above and enticing the webmaster to list your link on their website. You may think that you would be helping your competition, well you would be. But your competition would be helping you as well. It’s better to send leaving traffic to a partner than just having them close their browser window, and remember that works both ways.

The strategies listed in this article do work and they will increase you sales and residuals it done correctly. Reciprocal linking, Blogging and Article writing are great ways to bring massive amounts of high quality targeted traffic to your website. Those strategies combined with an effective sales page with an integrated opt-in email list can make your business soar to new heights. You can and will make money with this system, Guaranteed!

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The temptation of the generic name has been so powerful; that some companies even paid ridiculously high prices to get the name they want. The Adword Marketing The domains Loans.com and Wines.com were both bought for $3 million each. Telephone.com was acquired for $1.75 million, while Bingo.com sold for $1.1 million.

However, generic names do not necessarily create the “buzz” that you’d like surrounding your website. Branding has always been about proper names: McDonald’s did not name their store Hamburger. Hertz is not called Car Rental. FedEx is not Mail Carrier. Kodak is not Photographs. Microsoft is not Computer Software.

For better branding results, your domain name should be memorable and easy to remember. Remember the following tips when creating a domain name.

? The domain name should be short
? The domain name should be simple
? It should be suggestive of your business category
? It should be unique
? It should be easy to interpret and pronounce
? It should be personalized
? It should not be difficult to spell
? It should not be difficult to remember
Domain names can be registered through many different companies (known as “registrars”) – a listing of these companies is available at ICANN: http://www.icann.org. You can register for 1 to 10 years – prices can vary anywhere from $10 to $20 per year. Most web hosting companies, as explained later, will handle the registration process for you, but make sure that you are properly listed as the owner of the domain when it is registered. If you have registered a domain name for a specific period, make sure you renew it in time. You can be surprised at the number of cases, where site owners have let a domain name slip by if they have not renewed in time.
Using expired domains to skyrocket your traffic

At some point while you’re building your website, you’re going to have to buy a domain name. This is the address that users type into their browsers to reach your site. That takes about five seconds, and depending on the name you want and whether anyone else owns it, it won’t cost you more than a few bucks.

But domain names are also a golden opportunity to make some easy money.

I’m not talking about Internet real estate, where you buy up good names and sell them on for a profit—if you haven’t got into that now, forget it. The bottom’s fallen out of the market and the best domains are long gone.

I’m talking about expiring domains.
The Host

Let’s start where the Internet starts: with a host. A host is a server which provides a home for your website on the World Wide Web. Just as your computer contains all your files, so a host contains all the files needed to run your website. Why can’t you just keep all those files on your own computer? Because that would mean users would have to connect directly to your computer to see your website. Not a good idea—it wouldn’t be secure and it would make your machine run like a tired snail. With a host, you can simply upload everything you need to the server and your users can then connect there to see your site. It lets the site run faster and allows it to have all the security and extras it needs. Free the Adword Marketing

Selecting a host is the first important step towards building your Internet business.

Hosting services and companies vary from totally free, shared servers to large-scale dedicated machines. You’ll have to decide which is right for you and your business.

Your choice of server will depend on how much money you have available at the beginning and how much you plan to grow in the future. In my opinion, for commercial sites, free hosting is a waste of time. Your users are going to get blasted with annoying pop-ups every time they surf to your page, it’s going to be impossible to get a decent position in a search engine, and you don’t even get a real business URL. No one’s going to remember your Web address if they have to type www.freehosting.com/my_site. But it is possible to choose a cheap host at the beginning and move up as your business begins to bring in money.

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The first crack I took at PayPerClick Advertising was an unqualified defeat. At first I got few if any visitors to my sites, my Click Through Rate was atrocious and needless to say I made no sales at all…

So I went back to the drawing board and put together another PayPerClick Advertising campaign. Completely different results! I went so far over what I planned to spend it would make your head spin! Obviously got some visitors, still had a pitiful CTR and of course…

Predictably…

Still no sales.

It wasn’t long until I put my PayPerClick Advertising hat away and moved on to methods of attracting visitors to my websites that I was more familiar with, and had a proven track record with.

Time past and every now and again I would get frustrated with the limitations I faced with certain ad campaigns and get the itch to venture back into PayPerClick Advertising and would end up with almost the exact same results. Eventually I gave up entirely out of the same kind of fear that many get when considering trading commodities or the forex markets. The whole PayPerClick Advertising world just seemed so arcane and unapproachable.

The good news is that I am no longer living my life in PPC terror. Not because I spent a couple of grand on one of those huge guru courses we have all been emailed to death with either. Oh, I was tempted by them I assure you but am so glad that I waited, because there are very affordable solutions out there that are only about a tenth of the price of those programs.

Not only that, but they are also much more novice friendly for folks like me just getting over their PayPerClick Advertising phobias.

The shear amount of material that must be waded through to even get started with most PayPerClick Advertising courses means not just hours and days but perhaps weeks of diligent study before you can hope to begin effectively applying what you have learned. This definitely didn’t appeal to me, and probably doesn’t to you either!

I overcame this by choosing a product that is not only a PayPerClick Advertising course, but also a software application that takes many of the tasks and chores out of your hands. The software will actually take your PayPerClick Advertising campaign and control your cost per click to a much greater extent than you can possibly do yourself. It raises your quality score, and therefore lowers the bids you end up paying and raises your CTR (Click Thru Rate) right through the roof!

The important thing to know is that you need not live a life in utter dread of PayPerClick Advertising. The largest resource for targeted traffic need not be one that you cannot access without a huge outlay of both your cash and your time.

You don’t need a 12 Step Program, you just need the right entry point to get you up and running your own PayPerClick Advertising campaigns like a Pro.

Eat a Peach!

Jimbo

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These two guys have individually created some the on the whole winning actions on the Internet. In truth, together, they cover created events that contain pulled in greater than $400,000 in fewer than 10 days!

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If you’re digging for PPC landing page tips then the top advice you can get, particularly if you are doing pay per click, is to simply give Google what it wants in terms of arrangement as this will lower the risk considerably of getting slapped with high bid prices.

But a good landing page is not only vital in PPC. In fact, it’s just as important to make sure your page is structured in the best and most well-organized manner to make the most of free traffic to your site and to keep the visitors from making a quick exit. This happens when they find a website which provides different information to what their keyword search suggests.

In this article however, we will focus of PPC landing pages and steer you in the right direction in structuring your page to keep the paid ad services happy.

Tips For PPC Landing Pages

1. Using your home page as you landing page is one of the most ordinary mistakes among small business owners on the Internet. This is a huge mistake because it forces the client to have to search through pages and pages of your site to try and find the product that you are selling.

It is much easier to make a small landing page that is not a full website. This is much more effective because it shows the customer exactly what the want to see. Using a landing page is much more valuable when it comes into bringing in sales. The fact of the matter is that landing pages are much simpler to create and require considerably less time to make.

2. Many people make the mistake of having an very generic landing page. In reality, you should have a different landing page for every single product that you are selling. The fact of the matter is that somebody clicked on your link because they were interested in a precise product. This is why it is important to have your page contain information that only pertains to this product.

3. Having a puzzling and unorganized landing page is another mistake that many small business owners make on the Internet. Whenever you are trying to advertise a product, on the Internet or in real life, it is important to be as clear and precise as possible. At the same time, you should keep your landing page simple and feed information to the viewer gradually.

4. Chances are that you have spent a lot of time optimizing your pay-per-click ads, but you may not have done the identical thing with your landing page. This is a huge mistake because it will result in considerably less sales. For each listing of keywords it is important to have a landing page as well as a pay-per-click ad. It is tremendously important to maintain a line of constant communication with your customers throughout the entire process.

5. Some people make the mistake of asking for too much information at once from their client. If you ask for too much private information at once then you may quickly scare them away. The truth of the matter is that not each person is willing to give their personal information out on the Internet. There is no need for any additional information besides a first name and an email address if the person is not making a purchase.

6. Numerous people make the mistake of putting too many images on their landing page. This can result in your site taking an exceptionally long time to load. There is no need to insert a large quantity of images on your site. It is better to keep your site simple and organized. If your site takes too long to load it may scare away some of your potential customers.

7. You’re selling instead of giving me information. When you get somebody to click your ad you have already completed the selling process. The next part of the selling process is telling the client what you have to offer for them.
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So…. You want to be a marketer?

Forget everything you’ve heard before!

In this article, I’m not going to give you some airy-fairy theory about what should work if everything clicks the way I think it should. That’s the kind of rubbish you can read in any one of a thousand marketing books sitting on the shelves of Barnes and Noble. The fact is, I doubt if a single one of those authors has sold anything online except copies of their book on Amazon.

Here’s my first piece of advice: don’t listen to advice from someone who hasn’t been there and done it themselves! The Recommended Google Adsense Marketing

This is absolutely crucial. If you look around the Web or in your local bookstore you’re going to find a ton of hype about how you can become a millionaire with nothing more than a keyboard and a mouse. There are people out there who will tell you can get rich with no effort, no work and no investment. There are even some who will try to sell you pyramid schemes, get-rich-quick plans and every other kind of scam you can imagine. And people actually buy them. At the first sign of a chance to pick up instant cash, people whip out their wallets and give away their life savings. I’m sure you’re smarter than that.

But it’s not just the straightforward frauds you have to watch out for. The Internet changes almost every day. Unless someone is actually earning their living on the Web day in, day out, by the time they’ve finished explaining how to make money on the Internet, chances are, their advice is out of date.
Like I said, I didn’t set out to make a fortune on the Web. I just figured it might give me an extra hundred bucks or so a week to make my life a little better. But like any successful businessman, I ditched what didn’t work and did more of what did. If I saw something that I thought would bring in extra cash, I put up a website and gave it a try.

The fact that it’s so easy to create a Web business was what really did it for me. If I wanted to take advantage of an opportunity, it cost me next to nothing to try and I lost little if it failed.

It wasn’t long before I knew exactly how to find the right products and bring them to the right customers.

That’s what I’m going to show you in this book. I’m not going to give you any strange theories or fancy ideas. I’m just going to tell you exactly what I did—and what I’m still doing!—so that you can do the exact same thing.

Of course, I can’t guarantee that you’ll have the exact same results as me. Heck, I bet if I were starting from scratch today I’d have different results too. I might even have better results. All I can do is tell you what I did and explain precisely how I did it. My system works for me; I can’t think of a single reason why it shouldn’t work for you too.
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Speed of Access to content

This is where the much-vaunted 3-click rule The Domains Money comes in – no important content should be more than 3 clicks from the home page. Some standards even say that it should be no more than two clicks.

One helpful way to speed access to content is to consider each type of user, select the content that they are most likely to be interested in and create links from the home page to one piece of content for each group. This will get them quickly to the appropriate part of the site.
Cleanly Designed Pages

Cleanly designed pages are pleasant to look at and easy to read. It is almost impossible to make a site with an image shown as a tiled background usable – the whole thing is too distracting and confusing. It takes no great design skills to create clean pages; it just requires thought and adherence to the principle that when it comes to design, less usually is more.
Download status

Most paid membership websites are limited to online access and information download rather than selling products. There should be clear download instructions. In case of information download, it is crucial that you show a download bar and the download status. Many websites offer huge files for download but while the user is downloading he/she has no idea of the status of the download or the speed of the download. This is very frustrating especially in the case of larger files and often you’d see users canceling the download midway and leaving the website. Your website should also state the size of the file in kilobytes and the estimated time of download for a user having a 56K modem, DSL, Cable and so on.

Usability Problems

While for large commercial sites investment in full-scale usability studies may be not just useful but essential, few small sites can afford such luxuries.

However, identifying problems with usability for your site need be no more complicated than asking a few (honest) friends to act as guinea pigs on your site and, if possible, watching them silently as they do this. Watching users try to find information at your site can be both instructive and quite surprising.

Remember that if at any stage you feel the urge to intervene and explain, then you have identified a usability problem. Free the Domains Make Money

List of the most common usability problems

? The site does not state its purpose clearly
? Java applets, huge images, banner ads or flashy elements slow down loading; 10 seconds is about as long as the average user will wait for a page.
? The site requires specific software to be used. Have you ever actually changed browsers or downloaded a piece of software just to see a site?
? Poor navigation, too little navigation, too much navigation and, not uncommonly, no navigation at all
? Bad design leading to poor readability
? Discomfort due to ugly design or inconsistent design. Almost always because a designer overestimated their skills.
? Irrelevance of content – for example the business site that includes biographies and photos of each of the board members. Happy egos on the board; bored users!
? Complexity or excessive originality of design, which requires users to learn how it works in order to use it.
? Inaccessibility because the site cannot be used by browsers used by people with disabilities

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Article writing is one of the best things you can do to drive targeted traffic to your affiliate website.

The main benefit is an article will establish you as an expert and a valued resource people will want to mention and link to. However article writing goes one step further than this because once you’ve written your article and submitted it to various article submission directories it soon begins spreading around the internet as people start using it in their websites, newsletters and magazines. Each time your name and the link to your website remains within your article.

One of the first articles I had published generated over 50,000 unique visits to my website in just a 24 hour period, that’s how powerful they can be if it’s picked up and published by the right website.

I’d like to give you a really simple yet highly effective 10 step formula to writing articles that just about anyone can follow and write compelling articles with.
Heres all you do…

Step 1. Select the theme of the product you’d like to promote, so for example if you’d like to write an article that promotes BigSellingNiches.com as an affiliate chose the theme of “niche marketing”.

Step 2: Visit GoArticles.com and type in the keyword phrase “niche marketing”. You’ll then get a list of articles about this subject.

Sep 3: Pick out a few of the articles that mention niche marketing in their titles, print them out and read through them, this is your research on the subject of niche marketing.

Step 4: Now write your own headline using this simple formula…

What you do is mention a number in your headline along with a benefit to the reader, in other words what will the reader get from reading the article… for example:

7 Steps To Niche Marketing Success
10 Ways To Boost Your Niche Marketing Profits
7 Secret Ways To Research Profitable Niches

Do you see what I mean, just follow this headline formula.

Step 5: The next thing to do is to write out a short introduction paragraph to what you’re showing people. This introduction leads people in to the article and introduces what it’s going to be all about.

Step 6: In this step write out what those steps, ways or secrets are. It could be you start with an sub-heading for each one followed by a short paragraph with more explanation.

Using the sub-heading for each of the steps, ways or secrets makes it easier for your article to be scanned by the eye and more appealing to read.

Keep the formating of your article so that it has lots of short paragraphs, doing this again makes your article easy to read. The way it works is the easier your article looks to read the more people are likely to want to read it.

Step 7: Avoid including your affiliate links within the article and keep links to other websites to a bare minimum. The reason for this is because articles that try to sell or pitch a product don’t get published, it’s as simple as that.

Another reason is too many links in your article will send people off to another website and not finish reading your article.

So how can you leverage your article for traffic? Simple read the next step.

Step 8: Write a “resource box”, “Bio” or “boiler plate” for your article. These are simply a short paragraph written in the third person about you, the author of the article. In your resource box you can include a link to your website which is how you get traffic to your website.

Your resouce box could say something like this:

————-
Your Name Here is the author of www.yournamereviews.com which gives you all the facts you need to know about how to profit from niche marketing.
————-

Step 9: Once you’ve written your article read it out aloud and ask someone else to proof read it for you. This is just to make sure it’s free from typo errors and it makes grammatical sense.

To help you write your article there’s a special technique you can use that helps you to write quicker and more freely. All you do is set up your word processor program ready for you to type into then turn off your computer screen.

By turning off your screen and writing your article you’re stopping yourself from editing what you’re saying as you write, this helps you become more creative. It doesn’t matter if you make loads of mistakes, just turn your computer screen back on again when you’re done and make all the edits you need to make.

Step 10: Submit your new article to these article directories…

http://GoArticles.com
http://Ezinearticles.com
http://www.ArticleCity.com
http://www.IdeaMarketers.com
http://www.eHow.com
http://www.ArticleDashBoard.com
http://www.Article99.com
http://www.ValuableContent.com

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It means customers—millions of them.

No other business tool can put the products you sell to so many people so easily. Nothing even comes close. The Google Adsense Recommended SEO

We’re talking about a potential market of 340 million people around the world who can buy your products 24 hours a day, 365 days a year. If you opened a store on your high street, how many people would walk past your window each month? If you live in Manhattan, maybe a few thousand. If you live in Los Olivos, Ca. maybe a few hundred. On the Internet, there’s no limit to the number of people you can bring through your store front wherever you live.

That’s the power of the Internet. That’s why my online business is bringing in between $1,500 and $2,000 every day. I bring in a lot of customers and I shift a lot of goods.

The right product sells itself

In fact, for many of my online businesses, my customers are my goods. When you join an affiliate program, you buy traffic from other sites and pass them onto your partners for a profit. In this book you’ll learn all about affiliate programs. It’ll show you how to build them, how to select your partners and how to turn your traffic into cash.

But traffic is just one kind of product on the Web. Information products are amongst some of the greatest money-spinners currently churning up dollars on the Net. And anyone can create an information product.

Imagine you know how to build a bookcase from scratch. That already makes you a lot more knowledgeable than me—the only thing I know about wood is that it looks great in my fireplace! Maybe one person in a thousand will want to know how to build the kind of bookcase you know how to build. If you’re not a well-known carpenter, no publishing company is going to touch you. It’s just not worth the marketing. On the Web, one person in a thousand gives you a potential market of 340,000 customers. If you write a book and sell it on the Web for just $10 per copy you could make as much as $3,400,000. All you have to do is tell people what you know—and tell them it’s out there. And that costs next to nothing.
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Of course, it’s communication that’s the key. The more people you can bring to your websites the more money you’re going to make.

You can have the greatest products in the world sold on the most beautifully designed site on the Web, but if no-one knows where it is, you’re just going to be wasting the twenty bucks or so you’re spending each year on the host.

There are a dozen different ways to bring people to your businesses. This book will discuss about the ones that are most effective. I’m sure there are other ways too. I’m sure you’ll find people who will tell you that this site is great or that method gave them results. Maybe they’re right, and you’re welcome to try them. What I can tell you is that I’ve tried a lot of different methods and these are the ones that worked for me.

That doesn’t necessarily mean that they will work for you. If there’s one piece of advice regarding online marketing that you learn from this book it’s that marketing has to be flexible. Like I said, I tried a dozen different methods. If I hadn’t kept a constant watch on how those methods were working, if I hadn’t dropped those that weren’t worth the effort and repeated my success with those that brought in cash, I’d still be sitting at my desk, wearing a tie and taking orders from my boss.

I’ll tell you about the methods that I found consistently effective. If they don’t work for your product, give it a little time then switch the methods around.

In the first chapter of this book, I’m going to explain exactly what you have to do to build a website—from selecting a host to mapping the design. Once you’ve got your site up, you have to bring traffic, and that’s what I look at next. I’ll reveal the secrets of successful search engine optimization, how to buy advertising that pays, and how to make the most of the millions of affiliate programs that will pay real dollars for users you’ve never met and never will.

I’ll also examine the various kinds of products you can create and sell online, and finally, I’ll show you how to put everything together to create a truly integrated business system that brings in real cash, hour after hour, day after day!

Making a fortune on the Web is easy. Simply read this book and employ the methods I teach. I know it works because I’ve done it. Whether you choose to do it too, is entirely up to you.

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