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Choosing a Search Engine Consultant
I’ve tested many Web marketers, SEO firms and systems. Most provide disturbingly little benefit. There are some basic questions to ask those who claim to be Web marketing experts that will greatly increase your odds of success. I sometimes wonder if all SEO firms are scam artists? The Adsense SEO
Be sure these professionals can answer every single one of these questions in great detail. If they can not, avoid them! Get the highest possible ROI from your Web marketing and, MOST OF ALL, protect your Web reputation and brand. There are also Google phrases provided as easy to remember references.
1) How many valuable Google Natural Search phrases do you, or your customers own that draw a high amount of traffic? Please list five.
Reference Google Search For: Key phrase Generation
2) How are metrics tracked and to what level? Can you tell me that person “A” clicked from Google, visited my white paper, spent ten minutes there, downloaded a trial widget, then ordered fifty green widgets over the coarse of last month?
3) How might a blog or other dynamic Web portal increase our PageRank, our listings and the overall number of key-phrases? How might we build a search engine key-phrase pump. Which blogs, or many? Why do some score better in Google? What types of pages score well in Google?
4) What Web-based portals will we use to generate more news links, generate more traffic and more Google keyphrases? (SAY NO to FFA?s, a.k.a. Free For Alls – Say NO to buying-selling Google PageRank!) What niche ones apply to us.
5) Are you, are your customers, in DMOZ TWO times?! Is DMOZ part of the overall strategy? Do you know any editors at DMOZ?!
6) How do you ensure dynamic pages act as a marketing tool, get catalogued, or spidered effectively and not as broken link less black holes. Show examples in Google!
Reference Google Search For: spider safe url
7) Should I own multiple Urls, Web addresses, that have the keyphrases in them to boost my keyphrases, and why or why not? (CAREFULLY)
How does combining pay-per-click, free clicks and Web site partnering arrangements help us in Google? Does pay-per-click have any impact on the natural search? Why or Why Not? (Yes)
A) How Email Campaigns Damage Your Brand.
Your reputation is critical in the business world. You protect your brand as closely as you protect anything else you own. Your reputation is all you have and yet, when it comes to email, many business managers unintentionally allow third parties, or worse yet, themselves, to damage their online reputation.
It isn’t your IT staff’s fault! Traditional email servers were programmed to send no more than a few emails at any given time, thus they were not coded to check the numerous parameters involved with sending hundreds, let alone millions, of emails in a short period of time. Your IT staff is trying to conduct business processes with tools that were not coded to handle the job. Attempting to re-code these enterprise-level systems would be synonymous with re-coding and supporting a Windows or LINUX-level operating system. It just isn’t reasonable to expect the IT staff to produce or support this higher-level system in-house. Although many IT personnel gave it their best effort, it is just isn’t possible. Free the Google Adsense SEO
Recent case studies uncover the fact that outsourced email service providers have far more problems than business managers are aware. They stress that a key factor to successful email campaigns is that you are aware of the speed at which the provider sends email. They fail to mention that you should also be aware of what the provider email server is doing during the send process to reach that particular speed. A few email service providers can brag that they send emails quickly, but they will not tell you they attain that speed because they fail to monitor delivery, check with recipient email servers to ensure reputation protection and a slew of other parameters.
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