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5 Dirty, Effective Ways of Writing Ads and Sales copy
There are a few basic principles that apply when it comes to marketing on any level. We’ve already gone over a few of them, such as identifying your market, and finding ways to give them what they want. Those are good tips, but the big names are relying on a dirty little secret: Human Emotion. Everyone has this in common, we all have emotions, and we can all by filled with them, or drained of them. There are 5 very marketable human emotions, and I’ll show you how to appeal to all of them, and give you examples.
Hope: Hope is the most commonly marketed human emotion. People get depressed easily, often due to financial or health issues. What better way to get their attention than to promise wealth, all from the comfort of their own home?
Don’t just offer people boatloads of cash and a yacht from just browsing the internet. We are way beyond that stage, people! Throw something at them that attracts their interest. I don’t want to hear about boatloads of cash, I want to earn real money to pay the darn bills! Even this guy’s mom is doing it, what’s so special about it?
Urgency: People are more likely to buy something if they feel the offer is only offered a short time. To me, this is one of the weaker areas to market for, and really is only worth applying if you genuinely back up your statement. (There are a few dirty exceptions when it comes to writing sales letters, and I’ll show you in that chapter).
No one wants to miss a deal. It’s a fact. People will wait in line in front of stores for literally days, if the sale inside is good enough. Stores such as Best Buy actually hire professional guards to keep crowds under control during their Christmas sale season. When people are offered a lucrative deal that expires in a short time period, they realize they better move!
Every ad out there looks the first one. Wow, this guy has a million used cars. Oh look, so does this one, and that one, oh, and that one over there. Wait, what’s this? Only 400 left? What if my dream car is sitting in that lot?
Influence: People love to be told what to do, whether they like to admit it or not. Simply acting as an authority is a great way to write ads, and increase sales in general. How many commercials have you seen involving say, a sports super start endorsing the latest athlete’s foot cream? Probably several, heck, look at what it does for Wheaties! If Michael Jordan is telling you that Nike helps him jumper higher and run faster, odds are, you are more likely to believe him over some couch potato that says the same thing.
People love to hear from an authority, someone of influence. Offer yourself as a top dog in your field. You’ve seen it, You’ve tried it all, and YOU know what works. Here’s a tip: Go to Yahoo questions and answer any and all questions related to your niche, with a link back to your website included. PPC Affiliate Marketing Guide
Dirty little secret: If your field of business is so crowded, so jam packed, that you can’t possibly appear to be a credible authority. Just get someone that is!
People assume that authorities are so busy, that they can’t possibly have a chance at getting them to approve of their product or service. This is wrong! Many strong influences in your field (even some celebrities) are very willing to promote a strong product, for the right price. A quick search can often result in an email address. You might even find that many internet authorities are very willing to promote your product, if you let them promote theirs along side yours. Can’t find the top dog? Who cares, get the second or third dog, they are almost as well known, and even hungrier for attention. Testimonials are the building blocks for solid, attributable credit.
Dread: Is probably the strongest human emotion here, and is also the most controversial to market it. There is a fine line between good promotion and simply driving customers away!
The idea here is to make your customer dread using the competition’s products, or to make them simply fear being caught without yours. PPC Affiliate Marketing Guide
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