What Must You Be Carrying Out To Check You Link Exchanges And When Must You Be Doing It?
What should website owners be performing to check you link exchanges and when should you be doing it? For those already using a link exchange system, my answer will no doubt scare you! And if you want to know more about discovering affordable website promotion, just visit my site!
Personally, based on my experience with search engines, I honestly believe that you should be checking link exchanges every week! More often than this is probably counted as a little bit of overkill, but if you are checking less often, especially by much, and you will find that a lot of the web sites you thought you were exchanging links with have gone away.
On a weekly basis you should check that every site that you have agreed to exchange a link with is still including it’s linking back to you. Any sites that have done the dirty on you and removed their links need checking. Email them to ask them to replace the link and if they don’t then remove them from your own link pages. It’s no benefit to you to be one way linking to them from your directory, it may even hinder your efforts. This is why weekly links checks are important.
Whenever there is a Google page rank updatereported, have a look through the current page ranks of those sites that are linking to you and check that they all still have a page rank. Any that don’t have a current page rank will need careful further investigation.
It could just be a reason as simple as the links page displaying your links is too new or unintentionally too well buried within the website to have much of a page rank. If it’s showing as cached in Google then it’s probably OKand there’s nothing untoward. But if a links page has been showing your link for a couple of months and it’s still not cached, then you need to check that you aren’t being trickedin any way.
First, have a look around the site that you are linking with and make sure that you can find your way all the way from the home page to the links page. Then, have a nose at the robots.txt file – does that block their links directory? Lastly, take a close look at the path of pages from the home page to the links directory. Does page rank suddenly vanish? If so, check that page hasn’t been blocked or hiddensomewhere.
It’s also very important when you are using a links directory tool to make sure that people you have exchanged links with haven’t changed their links to inappropriate sites and that sites that you are outbound linking to still exist, as sites that you are happy to link to. You don’t want to be proudly linking to a family friendly site only to find that someone has bought the URL and instead put up an adult site!
So, on a weekly basisto be safe, be checking that your link backs still exist. Plus, every few months, see which link back pages don’t have a Google page rank and investigate them. And if you are looking for more tips to how to make money with a blog, then don’t forget to check out the blog for more tips!
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