Search Engine Optimization Basics
There are a variety of ways to send traffic to your site. You can pay for it by buying web ads; you can create your visitors using social networking sites; you can assemble a mailing list, or leverage off other web-business email lists; or you can draw traffic from natural search engine results by employing search engine optimization, known as SEO. The last technique is the subject of this article, which will look into two facets to be mindful of when applying SEO to to your writing and website.
Theme Relevance Is Like Sugar To A Search Engine
Whatever content you develop for a webpage, perform some initial keyword examination to find a variety of associated keywords that are relevant to that market. For example, if you were writing some content relevant to personal growth, you should sprinkle your content with other associated & relevant keywords such as ‘self image’, ‘law of attraction’, and ‘nlp’.
It is rumored that the search engines can monitor the amount of time a visitor stays on your webpage, and the greater the time they stay, the more likely it is seen (to the search engines) that your page must be of relevance and value to the users’ search, and therefore the more likely they will augment the ranking of your webpage. So make your writing helpful and relevant for this purpose. It will also augment the likelihood that readers will bookmark your site to their favorites folder, which might lead not only to return visits, but again to more credibility in the search engines.
The Importance of Meta-Tags
Another element to optimization is to be assured that you make the best use possible of the meta-tags on each of your webpages. The most important ones are the Description Tag and the Title Tag. The Description tag is what appears underneath the title in the search engine result lisitings, and the Title Tag is the blue underlined text link that appears above the description.
A Title Tag should not be more than 60 characters in length, this includes the spaces, and the Description tag should never go longer than one hundred and forty characters. Take the Peel Away Ads website as an example. If you Google the term “peel away ads” you will see its title tag display as: “Peel Away Ads with Awesome Bonuses – $17″, and the description tag is: “Peel Away Ads is the perfect solution to grab the attention of your website’s visitors. This Peel Ads package includes 7 software programs for a total …” You will see that the description tag has been truncated after the first 150 characters. This is the same thing that will occur with a title tag when it is longer than sixty five characters. What you say in Description and Title tags are not only highly relevant for ranking for the key terms that you are seeking, but also what you put within them will have a huge bearing on whether visitors click on to your site or not.
You can learn far more about SEO and all the other facets of web-marketing within the PortalFeeder member’s site.
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