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Keyword research is the foundation of any successful marketing campaign. This step involves choosing the most relevant keyword phrases to your target group so you can rank well in the search engines.

Simply put, keywords are nothing but words or phrases which people may use to locate your services, products, information or brands via search engines. Keywords are the root of your online business.

Keyword Identification

The first activity in the keyword research process is the identification of keywords. Keyword identification means locating the words which are used by your target group. The best resource is the Google Keywords Tool. You can use this for free and it offers you not only the number of searches per month, but also related terms you may also want to target with your website and content. If you plant to make money using Google Adsense, you can also find out the average cost-per-click for each term to see if it may be profitable for you to target.

Narrow Down Your Keywords

Once you have developed a list of words and phrases to target, you next need to organize them according to relevance. In other words, you want “buying” terms and not just informational terms. Remember, the key is the make money and that is done by targeting people who are looking to buy.
Here is an example for you:
If we have a site about lawn care, we may want to target keywords surrounding the term “lawn treatment.” However, that term is not necessarily a buying term. People searching for “lawn treatment” may just be wanting general information about lawn care and are not looking to buy anything from you.
A better phrase to target would be what is known as a longtail keyword. The best longtail for this example would be “cheapest lawn treatment service.”
Someone searching that term is definitely looking to buy lawn care services. If you show up good in the SERPS for this buying term and have an affiliate to meet the need, you win!

Another good resource for finding relevant buying keyword terms is Wordtracker. They have both free and paid options available.

Organize Your Keywords

Now that we have a list of buying keywords to target, we need to get them organized and prepare our approach. Copy all relevant phrases and counts onto a spreadsheet. After you have made an examination of all individual words and phrases that might apply to your website, you will have every single important phrase on your spreadsheet.

If you are using the WordPress platform for your website, you will want to write articles around these keywords. If is best to utilize first person writing style so you can create authority in your niche. You should also use all of your keywords as “tags” to create extra pages in the search index. The more of your keywords you can spread across your content and tag pages, the better chance you have of scoring some traffic.

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