MoreMoneyStreams.com

I have been building and running web sites for the past 3 years. I have created a consistent approach to getting the sites I run into the search engines quickly. I then use that proven concept to aid in achieving high rankings for a small number of keywords, allowing the buoyancy effect to come into play for the rest of the site when one or two keywords ranks very high. This is the foundation of my search engine ranking strategy. In the event you did not know, when one or two keywords rank well within a given site, many secondary keywords enjoy a buoyancy effect and are lifted because of the nice rankings of the main keywords. This cost effective keyword marketing has allowed my clients to keep for themselves a large dollar amount in SEO fees over the years while receiving terrific organic rankings.

When getting ready to release a new site I will initially review a few characteristics of the site. The first things I look for on the main pages are the existence of the tags known as H1 and H2 surrounding text on the home page. The reason for the tags is that text is more quickly reviewed by the spiders that make up the search engines contained inside of the tags to determine the overall theme of the web site. When the right tags are used and the right content is available to support them, the search engines have a very easy time determining what the site is about and itcan more easily include or exclude if the site should be included when they encounter users looking for terms that are on your website.

As an additional part of the keyword ranking factors, I lalways like to see the use of anchor text in the text on the home page. I have gained better rankings for lots of websites by having them remove images where the important message of the site, what it is all about, is embedded in the image. The simple fact is that, while the images may appear to offer a better look and feel for the site, the search engines cannot read images and pull text away from the image, so it is not worthwhile to put the important message of the site in the image. I recommend using a smaller image and having the text be in a prominent position so that the user can click and go instantly to the point of interest.

I to see the site have a single page for each keyword being used. The search engines like to be able to specifically go to pages that are called the same as the keyword they are targeting. A page written for a wedding photographer should place some text in anchor text links on the main page for a wedding photographer leading them to a page called www.anysite.com/wedding-photographer.htm. The search engines will be able to process that link in short order and can quickly give it the right theme to work with.

The very next task I undertake it remove all underscores and replace them with dashes. I have heard, seen and witnessed countless examples of pages not being indexed as well because of the use of underscores. I cannot explain why (I do not know) but I am aware that this issue exists and should not be challenged. Two pages that have almost identical names, wedding-photographer.htm and wedding_photographer.htm , will not score equally in the search engines, all else remaining equal. It has been proven time and again so please stay away from it.

Do you want to know what the search engines think the theme of your site is? The absolute best way to review this information is to use the Google Keyword Tool (type that phrase into a search engine). You will be treated with what the search engine believes your site is about when you look at the terms it returns. Many customers that I work with are shocked to gain the knowledge that the search engines do not think the site is even remotely close to what they intended and we go through a process of fixing the view from the search engine’s perspective. We do that by using links that contain no follow terms built into them and by highlighting keywords with H1 and H2 tags. The situation can quickly be turned around so please do not worry if your site is not what you think.

Filed under: Internet Marketing |