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This article is based on the traffic secrets 2 course by John Reece. The first of the traffic building techniques John advocates is competitive research. He states that the web is the best research tool ever invented. With a few simple searches you can find out what your competitors are selling, how they’re marketing their products and services, the amount they’re charging, where they’re advertising, what their main keywords are, who ranks in the top 10 for these keywords etc etc

The amazing amount of research you can do feeds into the next on of John’s traffic building techniques called piggy backing. This is simply using the detailed competitive analysis to find the best products and services, how they’re being advertised and where they’re getting their visitors from. The concept being you can simply copy what they’re doing and save yourself the expnse of messing around with traffic building techniques that aren’t going to work.

The next one of John’s traffic building techniques is the good old 80/20 rule. This is no big deal as every guru advocates this principle, however, there’s literally thousands of ways to generate traffic and its so easy to get suckered into something that will squander your time and energy. john reeces traffic secrets is good because it teaches you how to research and piggy back the 80/20 traffic building techniques that apply to your market.

The next of John’s traffic building techniques is to implement some of these 80/20 traffic building techniques and analyse the results. John’s experience is that its far better to improve on one of the traffic building techniques that is working than to try something new and unproven.

The final traffic building principle is all about building friendships. In the last few years, the web has developed into a much more social place and John feels that building friendships and giving your visitors multiple ways of communicating and interacting with you will become more and more important.

Filed under: Internet Marketing |