How To Design Powerful Squeeze Page In 5 Little Steps
What’s a squeeze page? A squeeze page is usually a webpage planned for the sole purpose of securing a prospect’s email address. If you are marketing on the web, it would be wise to establish one.
Why is a squeeze page so valuable? Consider this:
1. Customers are progressively postponing their purchase more. It might be some weeks from their initial click to their purchase. So you want to be capable of reminding them that you are still there when they decide to buy.
2. It’s a commonly accepted rule that you need roughly 7 contacts before a prospect would buy anything from you.
3. Once you obtained their email address, you can give away reports and build trust over time.
4. You have heard it: the money is in the list. The amount you can make from that original sale pales in contrast to the amount you will be able to earn from blasting emails.
Now that you understand the importance of obtaining emails, why employ a squeeze page and not just make use of a form on your main page?
The reason is because squeeze pages have a great deal superior conversion rate.
Now, because you earn so much more off the back-end, a prospect’s email address is possibly more significant than that first sale.
Additionally, someone who opted into your list has a higher chance of buying – perhaps not straight away but perhaps down the road as you build trust with them.
So how do you optimize your squeeze page? Here’re 5 steps to attain that.
1. Look legitimate. You do not want to appear like a deceitful website where your prospects run the dander of being spammed.
2. Devise your form so that it protrude from the remainder of the page. That is the most important goal and so you should drive awareness to it.
3. Devise your squeeze page in such a way that the squeeze page is above the fold. That means prospects should be able to locate it without scrolling down.
4. Give away something valuable in exchange for their email address.
5. Making use of little disclaimers just below the submit button, promise your customers that you’ll not spam them.
For more information on how you can craft killer squeeze pages, you can visit my copywriting tips blog.
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