Web Design And Marketing Advice
Your website is your business’ home — it reflects strongly on your company as a whole. Therefore, it is essential to practice good web design principles to make sure your site reaches out to your visitors and sells to as many people as possible. Below are some tips from a web marketing expert and professional designer from a Prescott web design firm:
Make sure you have clear and simple navigation for your site. The navigation menu should be uncluttered and concise so that visitors know how to move around your site without confusion.
Reduce the number of images on your website. They can make your site load more slowly and often are unneeded. If you think an image is fundamental, make sure to optimize it for a minimal file size.
Keep your text paragraphs at a reasonable length. If they are too drawn-out, you should break it into separate paragraphs so that the text blocks will not be too big. A block of text that is too large will deter visitors from reading your content.
Make sure your web design complies with web standards at www.w3.org and verify it is cross-browser compatible. If your website looks great in Internet Explorer but breaks horribly in Firefox, you will lose out on a good deal of potential customers.
Avoid employing scripting languages on your site unless absolutely necessary. These are best for handling or manipulating data, rather than producing visual effects on your site. Some scripts will slow down the load time of your site and even cause some browsers to crash.
Another suggestion is to use CSS to style your site. This will save a great deal of time by styling all elements on your website at once.
Make certain that visitors can find your order form easily and hassle-free. Clearly guide your visitors to your order form so that you can minimize the odds of their getting lost. You can also reduce the chances of losing prospects by putting a prominent link to your order page from every other page on your site.
Offer alternate payment options. Some people may feel comfortable paying via Paypal, but some may only want to use their credit cards and still others might wish to send a cheque. The more alternatives you offer, the greater your chances of addressing your prospects’ desired payment method.
Finally, add client testimonials, your contact information, address, etc. to increase your visitors’ confidence. Make them feel safe about purchasing from you, a total stranger to them on the other end of cyberspace.
[...] Original post by Marketing Man [...]
good advice about using CSS, all websites nowadays should really use this method