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Loads copy writers argue that the headline is the most crucial element of a web copy. There’s a cause why so many individuals see eye to eye…

The headline can make a mind-blowing difference to your sales copy’s conversions. If you hit the exact headline, it is like finding cold hard cash – only this time you can reproduce it limitlessly.

That’s what I’m going to teach you here – the copywriting technique to craft an amazingly compelling headline. This is possibly the single most rewarding report you have ever received so listen up.

Before I go into the specifics, here is a tip: To craft a a powerful headline, you will always have to truly understand your audience. You have to know them like you know yourself and to do that, you will need to do various research. Consequently, before youtype a word, go sniff around for various information you can exploit to your benefit.

Now for the main show. There’s a straightforward “rule” that is relevant to all powerful headlines and it is this: It have to contain benefits.

I know there is you didn’t know thus far but just hold on a second.

Your headline shouldn’t contain just benefits, instead it should contain exclusive benefits. Benefits your readers cannot get anywhere else.

Here is an example from my copywriting course

The essence of the headline is “How to write sales letter that converts at 5%”. To make it exclusive, I changed it to comprise of my experience:

“How I wrote sales letters that converts at 5%”

Can you understand what I am trying to convey? The second headline implies that the copywriting mthod I utilized are only available from me.

But an exclusive headline itself is not sufficient. People are bombed by all kinds of advertisements in this day and age, that they are enormously cynical of any declaration.

So to solve that problem, you have to attach your declaration with evidence. In my example, I’ve already done that by telling people that I did it – thus demonstrated that my techniques is not just bull.

Now that you have got an established unique benefit in your headline, it is time to advance it to a more complex level. To make my headline more engaging, I’ve included what I call…

“Headline Boosters”

The idea behind it takes advantage of a weak point in everyone of: low confidence. When a reader read a headline, they inevitably doubt…

“Will the same thing happen to me?”

So here is how I enhanced my headline:

“How A Clueless Guy Wrote a Sales Letter That Converts At 5%”

When your prospect read that, they think, “If a clueless guy achieved it, I sure can. I’m not clueless!”

Now, that headline is already quite compelling but I’m not pleased yet. So I included an extra headline booster,

” How A Clueless Joe Crafted A Sales Copy That Converts At 5%… Even Though He Did It Wrong”

with a sub-headline that reads,

“And Now You Get To Discover The Techniques He Exploits When He Is Doing It Right!”

FYI, that headline is getting responses at more or less 12%.

Now, how would you like get your hands on more copywriting techniques I exploits that are making me more money in a day than my monthly pay from my last job?

Filed under: Internet Marketing by Marketing Man - 1 Comment →

5 top secrets of free Internet marketing
 
After spending money purchasing pay per click advertising to drive traffic to my domain, I have decided to focus on free (or almost free/low cost payments) marketing principles. I recommend using PPC to create instant Web traffic to your site as a backup plan, like in case a search engine changes its algorithm and drop your site ranking.
 
Among the 5 major principles of getting free traffic I distinguish: Site Optimization, Link Building, Article marketing, Email marketing and Viral marketing.
 
You do not need to have a site of your own in order to make money online, you can promote other people’s sites, as an affiliate and earn very nice commissions, but for the long run, it is better that you have your own sites and products, at list have your own blog (buy Domain & web hosting package, then install web version of WordPress).
 
Site Optimisation
 
When you add the relevant keywords entered in the Title, Headings, tags, and content of your site, you are optimizing your site for these keywords. These search engine optimization steps (SEO) affect the sites whether or not you are even aware of how exactly SEO works for the site. You will likely use certain words often depending on the type of products and services you offer just because it is natural and logical to do so. (But do not exaggerate) This tendency will show a boost of your site rankings for these particular keywords. The concept of SEO is much more complex than using keywords frequently (like first making a Keywords Research), but even the mere “stuffing” of proper keywords into the necessary part of your site can do miracles.
 
Link Building
 
Get incoming one way links to your site from relevant authority sites (like *.gov) or from relevant high Page Rank sites. Get links from Social Bookmarking Sites (Use Socialmarker.com to help you submit your URL). These links, when combined with the other Principles will drive masses of traffic to your site.
 
Do you participate in forums and comment on other people’s blog posts and include a link to your site in your signature? [spin]It is important to  participate in industry related forums to create an interest in your products and services, establish yourself as knowledgeable about the industry and offer a link to your site. The link in your signature is a very valuable one way link. Link back to your site with main Keyword as anchor text.
 
E-mail Campaign
 
A way to create an email distribution list for your email marketing campaign is to ask interested potential customers to register with your site to receive additional information and periodic updates about your products and services as well as other information which might be of interest to them. This provides you with a list of email addresses from potential customers who have a genuine interest in your products and services.
 
Once you have a list of interested potential customers you can send emails or create e-newsletter for distribution to the members of your email list. Surely it is better when you know how to make newsletter. These e-newsletter should contain a wealth of important information and a soft sell pitch for your products or services. This information will be examined by the readers and some of them may try or buy your products or services.
 
Writing Articles
 
Write articles. Link them back to your site using anchor text link in the author resource area. This link will generate free traffic to your site or your affiliate promoted sites. Submit the articles to article directories.
 
Viral Marketing
 
Create e-books and give them as a free gift. Embed your affiliate links and your site’s url into these e-books. When readers e-mail your e-books to their friends, they will make your links spread virally for free. As a result of it you will get more and more traffic to the sites you are promoting. You can offer your free e-book in your site or at the link in your article, as a gift to build your e mail list. You can also use this principle by making a special or funny video clip, put a link in or near the video clip, to the page you promote  and upload your video clip into YouTube. This YouTube marketing is very popular today.

Filed under: Internet Marketing by Marketing Man - 4 Comments →

Social Entrepreneurship
Cause-Related Marketing was coined as a term in the early 1980’s by American Express. The idea, however, has been around since the beginning of society…

Reciprocity.

The benefit for your business is more sales…

Giving service makes the world go round. For a graphic demonstration of the power of reciprocity, watch the online world. Unless you have been in a cave you cannot but help see terms such as “Mass Control Marketing”, “Product Launch Formula” or “Moving The Free Line”.

What is the same amongst them? In each of them is the core concept of giving to potential customers in the hope these prospects/people become clients. I know what you’re thinking “Risky”, right?

There are lots of free-loaders flying about, yes?. True enough, there are a lot but there is little or no risk involved for these smart businessmen and women.

They know how people in general think, how we all ‘tick’. We all feel indebted to another person who does us a favour or gives us some kind of gift (some more beholden than others mind).

It may seem off the wall to suggest giving – especially in the current economic climate – will help with your business bottom line. You may think it is in fact a risky idea.

American Express did not. On the contrary, they knew when they started the pledge to give a penny to the refurbishment of the Statue of Liberty for every transaction made by customers, this would money invested.

Great publicity cannot be purchased, customer happiness cannot be purchased, better employee morale cannot be bought (usually). Instead they found out this can be “given”.

As a result of the American Express cause-related marketing drive, use of Amex cards increased by 28% and new users increased by 17%. In the intervening years, many more companies have had stellar successess with cause-related marketing. Names like Coca-Cola, McDonalds, Avon, the list goes on and on… are heavily involved. And it’s not just big companies either who are savvy to the positives cause-related marketing can bring to the balance sheet of a company.

Do you think this is a good idea? Allow me to tell you a short story in answer…

While appearing on “Late Night with Conan O’Brien” to publicise her character of the sex-crazed assassin Xenia Onatopp in GoldenEye, Famke Jansen asked him if he would like a demo of her characters signature move (involving her getting astride Conan on his desk and squeezing him with her thighs). Conan responded with “This is what we in the industry call a ‘no-brainer’.”

Giving ends with more receipts, it is a no brainer.

JointWinWin.com is a free cause related marketing business directory. As a business you can submit unlimited website listings for no cost giving you extra sales channels for your business. Watch this video for more info: http://jointwinwin.com/IntroductoryVideo-BlogPost

Filed under: Internet Marketing by Marketing Man - 3 Comments →

Your website is your business’ home — it reflects strongly on your company as a whole. Therefore, it is essential to practice good web design principles to make sure your site reaches out to your visitors and sells to as many people as possible. Below are some tips from a web marketing expert and professional designer from a Prescott web design firm:

Make sure you have clear and simple navigation for your site. The navigation menu should be uncluttered and concise so that visitors know how to move around your site without confusion.

Reduce the number of images on your website. They can make your site load more slowly and often are unneeded. If you think an image is fundamental, make sure to optimize it for a minimal file size.

Keep your text paragraphs at a reasonable length. If they are too drawn-out, you should break it into separate paragraphs so that the text blocks will not be too big. A block of text that is too large will deter visitors from reading your content.

Make sure your web design complies with web standards at www.w3.org and verify it is cross-browser compatible. If your website looks great in Internet Explorer but breaks horribly in Firefox, you will lose out on a good deal of potential customers.

Avoid employing scripting languages on your site unless absolutely necessary. These are best for handling or manipulating data, rather than producing visual effects on your site. Some scripts will slow down the load time of your site and even cause some browsers to crash.

Another suggestion is to use CSS to style your site. This will save a great deal of time by styling all elements on your website at once.

Make certain that visitors can find your order form easily and hassle-free. Clearly guide your visitors to your order form so that you can minimize the odds of their getting lost. You can also reduce the chances of losing prospects by putting a prominent link to your order page from every other page on your site.

Offer alternate payment options. Some people may feel comfortable paying via Paypal, but some may only want to use their credit cards and still others might wish to send a cheque. The more alternatives you offer, the greater your chances of addressing your prospects’ desired payment method.

Finally, add client testimonials, your contact information, address, etc. to increase your visitors’ confidence. Make them feel safe about purchasing from you, a total stranger to them on the other end of cyberspace.

Filed under: Internet Marketing by Marketing Man - 2 Comments →

Answer this honestly if you are a network marketer and have a company generated website. Has it be successful in attracting a ton of prospects to your business funnel or the only time people will see it is if you actually send someone your web address?

We’re thinking the latter is more the truth and it’s an issue with having a company generated MLM website. That’s nothing against your company and kudos to them for giving you the tools to help grow your business but in this article, we want to show you why having your own website, separate from your company, will go a long way to turning your business around.

You see, an network marketing website should be about you, about your knowledge, about your training advice…are you getting the picture? And more importantly, it should be the only MLM website of it’s kind out there.

That’s the problem with a company generated site; they all look the same, all have the same information, all push the products and the company and get lost in that internet wilderness never to be seen by the rest of the world.

One of the advantages of having your own site is you are creating a relationship with your visitors and eventual business partners. It’s one of the principals taught by Ken Evoy at Site Build It! who not only provides the perfect vehicle for network marketers to build their own MLM website, but he also teaches you how to implement the attraction marketing and presell factor turning your site into a lead generation machine.

Site Build It Is Perfect For Network Marketers

With your own network marketing website, apart from having the ability to properly SEO optimize it, you can also implement the attraction marketing principles which bring people into your funnel.

Branding yourself is so important in network marketing. Once you break out of the company website syndrome and build your own real estate, you’ve suddenly increased your exposure and more importantly, separated yourself from the crowd.

Remember though, your own site won’t guarantee you the right exposure unless you understand how attraction marketing works. It’s not about promoting your company or products.

It’s about promoting yourself; no, not putting your biography on it but by educating and training your readers. Can you see where we are going with this?

For example, if your company promotes nutritional products, then instead of writing content about specific products which in most cases you won’t be able to do, you talk about the benefits of nutrition, the how to of nutritional intake, why it can improve your well being and you can even talk about how to pick a quality product from rubbish.

These are just some ideas but the main point here is, by providing your readers with valuable information like this, they will look towards you as an authority.

And by giving them the opportunity to subscribe to a regular newsletter in time, you can begin to recommend products they can look at to back up informative content. It’s all about building relationships with your visitors and with your own network marketing website, that’s exactly what you will achieve.

Filed under: Internet Marketing by Marketing Man - 2 Comments →