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Hit and miss prospecting has been one of the major reasons why people fail in network marketing. So how does hit and miss prospecting lead to failure?

Simply because by going about your prospecting in a haphazrd fashion means you are going to run into the majority of people you approach who just aren’t interested.

In other words, if someone is not looking for a business opportunity and suddenly you appear trying to convince them otherwise then get set for some heavy rejection.

Chasing MLM leads in this fashion is “ugly.” Back in the “bad old days” even going to a social gathering becamse an MLM leadfest. Can you imagine, attending a wedding and suddenly someone sounds you out about this great business opportunity that you should take a look at.

“What! Here, but the bride’s about to roll up her dress and take that frilly thing off her leg!”

It doesn’t take a lot of rejection to force a new person out of their network marketing business especially when they lack any self belief in the first place.

MLM Lead Generation Methods Suck!

The old school methods of network marketing lead generation are well known – everyone is a prospect from family, friends to occasional accquaintances. This is not a very productive or targeted way of attracting people to your business or more importantly, it’s unprofessional in a business sense.

Before you even approach anyone you need to consider several factors which when put into practice, will not only attract the right people to you but in the main, they are happy to be seeking you out.

No more gut-wrenching feelings about whether someone will tell you to get the heck out of their face or going to a social gathering and looking at everyone as a prospect for your business.

As a network marketer, you need to see yourself as a solutions provider. But not everyone is in need of the solution you’re providing. That’s what makes the above old school methods so flawed.

How To Analyze Your Potential MLM Leads

Instead, you need to put yourself in front of the right target market. Before you do, here are three things you need to establish before you commence any promotions to attract MLM leads.

1. First you need to identify your target market. These will be people looking for a home based business or work at home opportunity.

2. Once you establish this, your next step is to find out what they want, what they need, what they are talking about – you need to get inside their minds in a sense.

3. This is vital – find out what problems they are experiencing. Do they have financial issues? Are they looking to spend more time with their family or do they simply want to get out of the 9-5 rat race?

4. Once you have done this, then you need to break down this list of MLM leads into categories. Are they baby boomers? Are they people in their thirties or are they young family members trying to create some extra cash flow to help with the mortgage or car payments?

Filed under: Internet Marketing by Marketing Man - 4 Comments →

How To Use Google To Find And Create Content For Your Product Outline

If you don’t want to create your product right now and prefer to make money from affiliate marketing, have a look at Affiliate Payload.

Most people know about Google.com as the largest search engine in the world… however, few realize how powerful it is as a research tool.

The key is knowing how to tap into Google’s research powers. One of the best ways to find content is by using the search string called “allinurl”.

You can go to Google.com and type in allinurl:[keyphrase] – and search its database for sites that have that keyphrase in their URL, either in the domain name or in a file name.

If it looks like it is a lot of work, maybe you should try affiliate marketing instead and give a try to Affiliate Payload.

For example, I could use something like:

allinurl: dog name articles
allinurl: dog name
allinurl: beagle dog names

You should find some really good content using this method. Let’s check out the real world examples and take a look at what we would find.

#1) allinurl: dog name articles

– “A Dog Name is Something To Be Chosen Carefully”
– “5 tips for finding the right name”
– “Puppy dog name meanings”

Looks like great content for the book.

Simply decide which section (from your outline) would be the appropriate section for it to go in.

Note: If you really want to use the content but don’t currently have a section devoted to it, you want to consider adding one.

Now for the important question… HOW can you organize your search findings? Glad you asked…

Here’s an example of a way to organize your content:

Put the name of your idea and the Outline Section at the top.

In the section below put…

Name/Title: The name and/or title of the content you’ve found

Link: URL to the content

Expert (Owner): Who wrote the content

Type: Is the content text, audio, video, etc.

If you have 6 sections to your outline, you should have 6 of these sheets with content information – one for each section. This way you can quickly see how much content you’ve accumulated for each section. Once you decide you have enough content in a certain section you can stop searching and move on to the other sections in your outline.
After collecting all the content you want for your product, you have two options.

#1) You can contact the content owner and ask permission to include their content in your product. You can do this whether it’s text, audio, video, etc. The benefit of including other expert’s content is that when it comes time to market it you’ve got ‘built-in’ partners to help promote it.

#2) You can use the collected content as a template and rewrite it.

Take each paragraph, consider what it’s saying and then rewrite the idea in your own words… in your ‘voice’. It’s easier to edit than stare at a blank white page and start from scratch.

Although initially I was 100% committed to writing my own content, I’ve come to realize the power and the effectiveness of using existing content from the experts.

Unless you absolutely have to have the entire product be your words, I’d suggest using expert content along with some of your own content mixed in.

Another thing you can do is start by making money as an affiliate thanks to this Affiliate Payload Bonus and then outsource experts to create your own product thanks to your profits.

Filed under: Internet Marketing by Marketing Man - 1 Comment →