One Word That Will Boost Your Conversion
This copywriting tip might just be the most profitable one you’ve ever receive. I understand that’s a bold claim but this tip is so powerful… it has absolutely revolutionized my marketing. You are gonna reject it and say you are familiar with this, but please, stick at it and read the remainder of this post because believe me when I say to you that you’re almost definitely miscalculating this <a href=”http://www.salescopyquickfix.com/blog”>copywriting tip’s</a> capacity… and that’s presuming you are even exploiting it.
Do you know what is it? It is the word “free”. Now, I realize you are aware everybody hoard free stuff and that giving things away for free as a package for your central product can increase value. That’s not what I am going to discuss here. I’ll presume you knew that.
The copywriting tip I am going to talk about is a concept a little deeper than that… even if it fundamentally require giving things away for free. If you are averse with giving things away for free, now is a wonderful time to stop reading (what sort of a businessman are you?). Even if you’ve exploited the “free” concept before to influence surfers to buy your products, I am fairly certain that you’ve undervalued its power.
To illustrate how strong the word “free” is, allow me give you an instance. Let’s picture you join a draw to win cheap voucher and you won. You are given 2 selections:
Option 1: You get a $10 voucher, free.
Option 2: You get a $20 voucher… for $5.
Which would you decide on? Yeah! Most people would have chose selection 1… when indeed selection 2 is a much superior value – you acquired $15 free instead of $10!
Now do you start to comprehend what I am talking about here? But it does not end there…
Now, imagine I offered you with
Option 1: You get a $10 voucher for $1
Option 2: You get a $20 voucher for $4.
Which would you decide on now? Most people would have chose option 2! It is the exactly the same deal if you see it sensibly! Do you see the paramount difference between $1… or even $0.10 and free?
Let’s picture you are shopping in Amazon for a book. You located your book and you click the “check out” button but you found you are only $5 away from free postage. What will you do?
You buy an additional book! And instead of hitting the $20 point for free postage, you spent $30 – an added $15 – to conserve $5 on postage.
I have observed this copywriting tip exploited time and again in big corporations… why? Because they produce results! When Amazon initiated their free postage, they witnessed a large surge in proceeds!
Can you harness this in your business? Can you afford NOT to remove postage charges (local)? Or maybe you can give away small bonuses when someone reaches a specified minimum.
If you exploit this copywriting tip, odds are good you’ll witness a huge boost in orders… just ensure you are ready for it!
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