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Keyword Elite Software And How To Avoid The 3 Fatal Mistakes Of Pay Per Click Campaigns.
In this article, I will talk about the 3 most frequent and fatal mistakes done by Pay Per Click (PPC) advertisers. You will also learn some foolproof ways to improve your campaign management. At the end of this article you will easily create performing and profitable campaigns.
I remember when I started my first Adwords Campaign. I could feel the excitement! I read so many eBooks about PPC that I was sure to make thousands a day!
So I picked a product to promote as an affiliate, I purchased a software to help me create huge keyword lists and I started to bid on them and sent the purchased traffic directly to the merchant’s page.
How stupid I was! And I lost a nice amount of money.
It’s like that that so many people, and especially beginners lose their money. That’s terrible! So terrible that several of them think that this internet marketing thing is a scam and that it doesn’t work.
Well we could say that it is a scam, but only if you believe what some gurus are saying. It’s not as easy as many gurus tell it is, and this is where the scam is. But if you know how to do it, it does work, and it works pretty well.
So the 3 most frequent mistakes are:
1/ Filling an adgroup with tons of keywords. When you do this you can’t have an ad which is relevant to your keywords AND to the destination page at the same time. You will find that relevance is one, if not the most, important point to care about. If you are relevant you will experience high CTR (click through rate), high conversion rate and low priced bids.
2/ Overlooking the long tail keywords. You see, Pay per click engines are now very competitive because thousands of marketers bid on the same keywords as you. Cost per click has dramatically increased these last years and it’s not unfrequent that advertisers pay top dollars for one single click. This is why it is crucial to find the long tail keywords. For example if you are promoting a weight loss product, don’t bid on the keyword “weight loss”! You would pay a lot if you were to bid on this keyword and you would not make many sales because this keyword is not very targeted. You don’t know if the searcher is looking for “weight loss scams”, or “weight loss pills” or “weight loss books” or “weight loss natural methods” etc… Bidding on long tail keywords will allow you to pay less per click and to target people looking for what you are promoting.
3/ But the biggest mistake is without any doubt not tracking to the keyword level. What does it mean? Let’s say that you have a break even campaign, ie a campaign where you spend as much money as what you are earning from your sales. Did you know that in general about 90% of your keywords make you lose money? Only 10% are profitable. If you could remove the non converting keywords you would end up with a super profitable campaign.
The problem is to find which keywords are profitable and which are not.
There is an effective solution, by using Keyword Elite to find the long tail keywords in association with the special Keyword Elite Bonus available at this link, you will be able to easily create this kind of super profitable campaigns.
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