The Commission Bump Model
The Commission Bump is a term popularized by affiliate marketer Russell Brunson. Russell used the term to refer to a marketing technique in which an affiliate marketer, as Russell explains, can multiply their affiliate commissions for marketing a product far above what a product vendor is actually paying out, in many cases even more than the product is actually sold for.
Russell used the Affiliate Commission Bump technique multiple times in 2007. Throughout the year he was able to fine tune the technique to achieve amazing results. When he mentioned his success to fellow affiliate marketers many pleaded with Russell to explain the model to them. Russell, though, kept the model to himself for much of the year, until he was finally convinced to reveal the model at an after hours session of a private seminar in late 2007. Russell filmed the session and later released the recording as part of a product launch that took place on May 27th, 2008, called the Affiliate Evolution. To build up interest in the Affiliate Evolution launch Russell held several live online affiliate training web casts covering various affiliate marketing methods.
In the sales copy for Affiliate Evolution, Russell makes claims such as “multiply your commissions from 50% to 250%”. Although an affiliate can not technically earn 250% commission from a sale as an affiliate, according to Russell it is possible because the affiliate sale is simply used as a buyer leads source to which more can be marketed to later. The affiliate sale is simply used as a front end. The majority of revenue is made on sales achieved later, to those who bought the original product.
Many online marketers simply make a sale without capturing any information about the purchaser, or following up and therefore earn only what the product owner is paying out in commissions. If one were to use that affiliate sale as a lead source and capture all buyer’s contact information those preqaulified customerscustomers is bringing in more revenue than from what they paid for the original affiliate product. That is how one can “multiply” ones commissions. This is the essence of the commission bump marketing technique and what is discussed in affiliate evolution.
Obviously, Russell explains in much more detail and explains things a lot better than can be shared in such a short write up as this. To discover more about the commission bump technique and Russell Brunson’s Affiliate Evolution product please go to Affilaite Evolution Commission Bump.
[...] Continue Reading [...]