Should Your “Company Ethics” Be Used as a Marketing Tool?
Ethical Marketing. For some companies that phrase may seem like an oxymoron similar to “government intelligence.” For others however, it’s a core operating value.
What exactly is “Ethical marketing”? According to a recently released white paper on that subject, ethical marketing is a model of ethical interactivity between businesses and consumers that includes seven practices – notice, choice, access, contact, security, horizon and intrusiveness.
Every day there are exciting new technologies being created that open up endless possibilities for Internet Marketers. As a small business owner, your email box is probably already flooded with offers every day, telling you about the “next big thing” that will help you sell more of your products or services to scores of hungry buyers.
Right now, when a customer visits your Website, you’ve got the potential to track what pages they visit, how long they stay, what links they follow. To help make buying from you even easier, your customers have the option of letting you “remember” their personal information – everything from physical address to preferences and previous purchases to their credit card information.
You can even get their personal information – such as IP and email addresses, without them having to type a single word, or lift a finger to click a mouse.
Technology, by itself, isn’t inherently good or bad. What makes the difference is your intent and how you use it.
Business Marketing Strategies
Here are five issues when it comes to addressing privacy issues that you should be thinking about, to ensure that your company is participating in “ethical marketing” practices.
Gathering Information – Addressing Consumer Privacy Issues
