Video production for the purposes of video advertising for web sites, sales/marketing, training, and corporate videos for branding and information are just among some of the reasons Video and video streaming have exploded onto the market place. The application of videos seem endless, be it for fund raising, charities, educational institutions, local chambers of commerce promoting business for its members, or businesses seeking out a strategy to leap frog and at least equalize its marketing power against its bigger competitors.
Organizations like You Tube have demonstrated it’s mass appeal to the public which increasingly prefers to view a high impact video as opposed to clicking through and reading static material and viewing material be it on web sites or at trade shows. The publics’ thirst for video is for good reason. Columbia University has been cited in one of their studies as showing that a web site with a high quality video will hold the publics attention at a rate of five to one over static sites. An added benefit is the viewers retention rate is 150% greater than when viewing static images and reading materials. The final statistic which is awe inspiring to any marketing and sales group is that a company has an 80% more likelihood of its target audience purchasing the companies product or service when presented in video form.
Many companies are now interested in the use of video for obvious reasons. They are finding that indeed video productions offer a tremendous bang for the buck. A single video production can be used in multiple ways. The same video display with a one time expense can be used on a web site in streaming video, sent out in DVD form to customers, used in email marketing campaigns and electronic press releases. More amazingly is the viral effect which makes for the simplicity one person passing the same material to another in the form of a simple link. A simple email to and the click of a mouse to a link and there in living color, sound and motion another viewer is created.
But how does a company enter into the brave new world of video where they have little or no experience? The answer lies in some of the full service companies which specialize in bringing the videos from script to screen for their clients. Full service video companies assist in refining the message of the company or can in fact provide all the services required for an effective high impact video by filling in the gaps where companies lack expertise or even take a company from concept to finished product if required.
One does not however find the promise of video and its effectiveness in someone simply walking in the door with a video camera held on their shoulder. Do not be fooled. The trick to successfully producing a bottom line enhancing high impact video is in the selection of your video editing company. This should be based on the talent at its disposal. Some areas to look for is the ability for the company to shoot at a location of your choosing and if needed strong facilities for staging should it be required. Technical talent of Camera people and the organization of your shoot is also a factor. Help and assistance in concept formation and script writing assistance is a must . Post production editing is no doubt the most important factor in the video production process. And finally look for the credentials of the people who will actually be participating in bringing your organization to the world of full color, sound and motion. Good luck
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