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Obtain A ‘GREAT’ Ranking On An Adwords Campaign

p.s. – I did it in 10 minutes

p.p.s. – The people who know how to do this save gobs of cash on their adwords costs from google. Wouldn’t you like to pay half for your keywords and get more traffic?

As webmaster of Video Search Engine http://www.directvutv.com I’ve run many adwords campaigns resulting in hundreds of millions of impressions. I often find it funny how there is such an uproar in the SEO community over Google Adwords and why it is ‘unfair’ to advertisers.

Over the last many months, enough blogs and posts complaining about the ‘google slap’ have been written to make Virgin Founder Branson’s trip to Mars a reality. We could simply stretch out all the comments and walk over them. If you don’t know anything about the ‘Google Slap’, just Google – google slap.

Google’s mission is simple, they just want the user to get the best experience so that they continue to use the website. They want the user to believe that Google will always come up with the best results.

So, when a Google searcher enters — Buy Bitem Dog Toy Houston, the ads that come up will be perfectly tailored to the search and the searcher will be able to immediately buy the Bitem Dog Toy from a store in Houston.

So, if the company that makes Bitem Dog Toys (Sales 21 Billion last year) is has a Google Adwords campaign competing with Dog World Toys of Houston, (sales $3.50 for fiscal 2008), Dog World Toys will win, so long as the Dog World Toys site makes it easy for someone in Houston to buy a Bitem Dog Toy.

The searcher asked, and the searcher got.

Google calls this the ‘Quality Score’ and the score is directly related to the keywords used and the content on the web site.

When you create an adwords campaign, Google will look at the ‘landing page’ you designate for the keyword and grade the ad group against the lowest score of keyword to landing page. This is important – If you have 5 great keywords and 1 poor one, the ad group will score low. So, only have great keywords, and don’t have ANY off-target ones.

So, you keywords and ad group will be ranked Poor, Good or Great. If it’s poor they will make your minimum bid something like $2.00 per click and suggest you improve it. If it’s good, they might charge you only a minimum bid of $0.10 to $0.20. If it’s Great, you will have a minium bid of as little as $0.01 per click, but more importantly, you are going to show more often and higher up on the results than more expensive HIGHER good keywords.

On their website, Google uses an example of Green Beans saying that people who enter Green Beans want to see Green Bean recipies and if presented with Green Jelly Beans, they would have a ‘bad experience’ and would be disappointed with Google.

So I took their example and twisted it a little. I wrote the following web page on one of the sites I manage, finfa.info, a clickbank e-book reseller.

The page is the Best Green Jellybean Web page and can be found at www.Finfa.Info.

I didn’t use any cascading style sheets or style directives to prove that Google doesn’t care what your page looks like. All they look at are the following. And, it’s pretty much the order laid out here.

Title Tag
Meta Description
Meta Keywords – Google says they don’t look at this except when your page has no other content, but it only takes a minute and MSN, Yahoo and other search engines do use these tags.
H1 Headline
H2 Sub Head
H3 Sub Head
Paragraphs containing Text
B Bold Tags
I Italic Tags
U Underline Tags
LI List Items
a Anchor Text

The content of the page is silly but uses all these tags and keywords to make it clear to the robot scanning the page that the page is definately about Green Jelly beans and that you can buy green jellybeans on the page.

So, once I posted the page on the finfa.info web site, I created the following Google Ad Campaign

Best Green Jellybean Site
Get Your Green Jellybeans from the
Only Green Jellybean site online.
www.Finfa.Info

Google suggests that you put a ‘call to action’ in your ad copy. While they don’t let you put words like ‘click here’ in an ad or exclamation points, they do suggest affirmative copy – Get Your Green Jellybeans – meets that criteria.

So, what happened. Google computed the quality scores and it ranked the campaign as Great – You can see my page capture here.

http://www.finfa.info/templates/greenjellybeans.jpg

paulmcp is the webmaster of video web site www.DirectVuTV.Com

4 Ideas You Can Use To Make Money On The Internet

Nowadays, the Internet has opened up numerous money making opportunities. The topic of making money online has been widely discussed in many blogs and forums, this lead to more and more people become interested to start their own online money making venture.

There are many methods you can use to earn money on the Internet. This article will share with you a few of the popular methods.

Taking Paid Survey
Hundreds of marketing research and survey companies are now conducting online surveys to gather opinions and comments from the Internet users. These companies have their own website and their websites are always welcoming people to join and participate their online survey. To encourage people to take survey online, they will usually offer rewards such cash, prizes and free products. For cash surveys, you’ll typically earn USD2 to USD25 for each one completed. To make money online with paid survey, you’ll need to join as many companies as possible so that you can receive the most paid survey invitations.

However, there are certain drawbacks about paid survey. The first one is that you can’t expect how much you’ll earn each month as you will not know when and how many survey invitations you qualify to participate. Secondly, the companies will not send you the survey invitation every time. They will first match your profile with the survey topic to see whether you are the right person to send to.

Marketing Other People Products or Services
There are tons of free affiliate programs on the Internet and most of these programs are free to join. When you join an affiliate program, you can promote the products or services of the program on the Internet. Whenever someone purchases a product through your affiliate link, you’ll earn a percentage of the sale price.

Marketing affiliate products or services is really a great opportunity for people who want to start selling online. It wouldn’t cost you much money to begin and you’ll have a range of products to sell immediately.

To find the affiliate programs that fit your business. You may visit and join affiliate networks like CJ, Clickbank and Shareasale. These networks have thousands of different affiliate programs selling different categories of products and services. So, you can pick the one the best for you.

Blogging about Your Passion
Blogging is a very popular way to make money online these days. Through Blogger, you can set up a blog easily and it wouldn’t cost you a single dime. You can write anything you interested, post about your favorite news, talk about your experience, share ideas and etc. Interesting content will attract readers and visitors. If you are doing marketing for your blog every day, you can easily drive a lot of visitors in short time period. Keep posting to keep your visitors returning back. And then you can monetize your blog with Google AdSense program and Text Link ads.

These programs can help you generate consistent ads revenue. For extra sources of income, you may think about posting paid reviews through a program called PayPerPost and selling banner ads directly to advertisers.

Providing Freelance Services
The Internet is also a great place to find freelance jobs and projects. Through freelance service sites like Guru and Elance, you can find different kinds of freelance jobs such as web design and marketing, data entry, admin support, database management, accounting service, SEO, secretary service, online customer services, blogging and mare more.

You may place your bid to apply for any jobs. And if you get accepted, you will be working part-time to complete the job and get paid by the hirer. It is possible to earn a consistent income through online freelancing if you put hard effort on getting new freelance projects on a regular basis.